Manager, eCommerce

Job Type: Full-time, Hybrid (Required in-office on Wednesdays)

Location:

San Francisco Bay Area, CA

We are seeking a data-driven and strategic Manager of Ecommerce to lead our digital growth and oversee the day-to-day operations of our online business. In this role, you will own our digital commerce channels, drive the digital customer roadmap, and lead cross-functional efforts to optimize conversion, retention, and brand storytelling.

You will be the bridge between marketing, operations, and technology, ensuring that our online presence is not just a storefront, but a high-performing engine for growth.

• Execute a comprehensive ecommerce strategy to meet or exceed revenue and profitability goals.
• Own and execute the ecommerce GTM calendar, partnering cross-functionally to drive successful product launches and promotional performance.
• Monitor industry trends and performance drivers on a day-to-day basis to identify new opportunities for marketplace expansion and revenue growth.
• Leverage digital customer insights and demand to collaborate with the rest of the ecommerce team, actively influencing future product roadmaps.

• Lead the CRO strategy and experimentation roadmap, directly manage our development agency to execute high-impact A/B testing and mobile-first optimizations that directly drive conversion lift.
• Manage the end-to-end user experience (UX), leveraging customer data and heat mapping to ensure a frictionless journey from landing page to checkout.
• Oversee site content, ensuring product descriptions, imagery, and assets are AEO-optimized (Answer Engine Optimization) and on-brand.
• Collaborate with vendors and development teams to prioritize feature releases and bug fixes that support the broader testing roadmap.
• Conduct regular site audits and competitive analysis to ensure best-in-class performance, site speed, and feature parity.
• Own site platform functionality and stability across the ecommerce technology stack.

• Lead ongoing performance management across key KPIs (CAC, LTV, AOV, Conversion Rate) to support growth targets.
• Oversee promotional discounting and gifting strategies, ensuring disciplined budgeting and effective performance tracking.
• Utilize web analytics tools to derive actionable insights and report performance to executive leadership.
• Collaborate with the performance marketing agency and other relevant external agencies to optimize all paid media campaigns. Provide necessary resources, data, and clear feedback.
• Deeply analyze customer behavior data to understand funnel drop-off points and implement continuous optimization initiatives.
• Manage inventory levels in alignment with the campaign calendar and revenue forecasts.
• Establish and refine standard operating procedures (SOPs) for data collection, reporting accuracy, and inventory management.

• Manage, mentor, and collaborate with the Ecommerce Coordinator to deliver a best-in-class digital function and support accelerated professional growth.
• Manage relationships with external vendors, tech partners, and agencies.
• Foster a culture of data-driven decision-making and continuous improvement within the team.

• Experience: 5–8 years of experience in Ecommerce, Digital Marketing, or DTC operations, with at least 1 year of management experience or management role.
• Platform Expertise: Deep proficiency with major ecommerce platforms. Experience implementing a variety of supporting ecommerce platforms and tools. 3+ years of Shopify experience required, experience with subscription, loyalty, and CRM tools a major plus. (e.g., Recharge, Klaviyo).
• Location Requirement: Must reside in the San Francisco Bay Area and be able to commute to our office weekly on Wednesdays.
• Analytical
  
  Skills:
  
  Strong proficiency in data analytics; ability to translate complex data into business strategy. 2+ years of Google Analytics experience required. Exceptional proficiency in Excel/Google sheets a major plus.
• Project Management: Proven ability to manage multiple work streams simultaneously with strict attention to detail.

• Industry Background: Previous experience working specifically with beauty or lifestyle brands is highly preferred.

• Competitive Compensation: Salary + Performance Bonus.
• Benefits: Comprehensive health, dental, and vision coverage.
• Culture: A collaborative environment where your strategic voice is heard and valued.
• Flexibility: A hybrid work model that balances collaboration with deep-focus time.