GTM AI Agent Builder

About Gusto

At Gusto, we’re on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k) s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve.

Learn more about our Total Rewards philosophy.

We’re looking for a GTM AI Agent Builder to design, operationalize, and scale the AI and automation foundations that make Gusto’s revenue engine smarter, faster, and more human. This role sits at the intersection of Revenue Operations, AI systems, and GTM strategy — shaping how Gusto’s Sales, Marketing, and Partner teams work in an AI-native future. You’ll translate business problems into intelligent, scalable workflows that automate manual work, enhance decision‑making, and accelerate growth.

If you thrive on turning complex systems into elegant, measurable solutions — and want to define what AI‑native selling looks like at scale — this is the role for you.

The Revenue Operations team is the connective tissue between strategy, systems, and execution across Gusto’s Go‑to‑Market (GTM) organization. We enable Sales, Marketing, and Partnerships to operate efficiently, make data‑informed decisions, and deliver exceptional experiences to customers and partners.

As Gusto embraces an AI‑first future, this team is building the infrastructure, workflows, and evaluation frameworks that power intelligent, high‑performing GTM operations. You’ll collaborate closely with Rev Ops, Data, Biz Tech, and GTM leadership to bring automation and AI to life across our revenue systems and processes.

• Strategy &
  
  Roadmap:
  
  Develop and maintain the comprehensive GTM AI strategy and roadmap. This will encompass technology selection, critical business use cases (e.g., sales productivity, marketing personalization, customer support automation), and change management.
• Execute: Design and deploy AI‑driven workflows and agentic systems that automate manual GTM processes and improve sales productivity.
• Drive cross‑functional alignment: Partner directly with the CRO, Rev Ops, and GTM leaders to identify automation opportunities, align on trade‑offs, and anchor AI investment decisions to measurable business outcomes.
• Performance & Impact: Define and maintain evaluation frameworks that measure prompt reliability, latency, cost, and business impact (e.g., conversion lift, time saved)
• Build the data and systems architecture connecting Salesforce, GTM tools, and Gusto’s data warehouse to AI‑powered insights and workflows.
• Manage model and vendor selection processes and ensure flexibility to test, evaluate, and scale best‑in‑class AI tools.
• Drive program management and change adoption, ensuring every AI initiative ships with clear ownership, training, and measurable outcomes.
• Partner cross‑functionally to scale reusable automation patterns and guardrails that make AI‑enabled operations safe, efficient, and repeatable across teams.

• 6–8 years of experience in Revenue Operations, Business Operations, or Product, ideally within high‑growth SaaS or technology companies or 4–6 years in an earlier‑stage AI‑focused company.
• Proven track record of designing and scaling operational systems or automation that improved productivity, accuracy, or revenue outcomes.
• Comfortable experimenting with AI tools, agents, and automation workflows — strong intuition for where AI adds leverage, even without deep ML expertise.
• Experience building or integrating across GTM systems (Salesforce, Gong, Outreach, data warehouses) and connecting insights to commercial impact.
• Strong program management and prioritization skills — able to balance multiple cross‑functional initiatives and drive measurable progress
• Technical background is valued and a plus
• Exceptional communication and stakeholder management skills — can translate technical concepts into clear narratives for GTM and exec audiences.
• AI‑native mindset:
  Curious, adaptable, and…