Digital Strategist

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Are you a dreamer with a passion for crafting outstanding user experiences? At Adobe, we are looking for a Digital Strategist who will play a pivotal role in developing and delivering user‑centered experience strategies that drive measurable business outcomes. This is your opportunity to work on world‑class projects, collaborate with highly skilled talent, and make a significant impact! The Digital Strategist, Customer Experience (UX Strategy) focuses on UX strategy, systems thinking, and visual storytelling.

You will turn customer insights, data, and business goals into clear experience guidance and engaging visual stories. Collaborating with senior strategists, UX and visual designers, researchers, and cross‑functional partners, you will help develop the experience vision and direction—not only deciding what to build but explaining why it matters and how it brings value. You will communicate ideas using experience models, journey maps, frameworks, and diagrams that align partners and guide progress.

Success in this role means making complex experience ecosystems clear, practical, and scalable, while explicitly linking experience decisions to performance, feasibility, and business impact.

• Apply human‑centered thinking and UX strategy principles to frame experience challenges and opportunities across journeys, channels, and platforms.
• Convert research, data, and business context into experience principles, journey frameworks, and strategic recommendations.
• Evaluate experience options through a UX lens, considering usability, clarity, accessibility, emotional impact, and long‑term scalability.
• Build visually structured, decision‑ready artifacts such as journey maps, service blueprints, conceptual models, ecosystem diagrams, and experience frameworks.
• Demonstrate strong visual judgment—clear hierarchy, layout, flow, and narrative structure that guides understanding.
• Partner closely with UX and visual designers, ensuring strategy intent is reflected in experience and build execution.
• Translate ambiguous business and experience questions into structured UX strategy approaches, including hypotheses, options, and implications.
• Make informed assumptions when information is incomplete, clearly articulating trade‑offs, risks, and UX implications.
• Balance experience vision with practical considerations such as delivery complexity, operational impact, and performance outcomes.
• Communicate strategy through clear, visual storytelling, tailored to executives, designers, product teams, and technical partners.
• Link experience decisions to business value, customer outcomes, and measurable success criteria.
• Share progress, insights, and recommendations in a concise, structured way that enables confident decision‑making.

Candidates should be prepared to share a portfolio of UX strategy work that demonstrates how they think, structure problems, and communicate visually. This role does not require high‑fidelity UI or visual build execution, but it does require strong experience‑build thinking and visual communication. Your portfolio should show examples of:

• Journey maps, experience frameworks, service blueprints, or ecosystem models.
• Strategic materials that distinctly transform insights into experience pathways and advice.
• Visual storytelling that simplifies complex systems, platforms, or organizational challenges.
• Work that connects user needs, business goals, and experience outcomes.
• Slides or artifacts built for…