Head of AI Visibility

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what’s our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

Classification:
Full-time
Reporting to:
Chief Product Officer

Location:

San Francisco, California
Compensation:
We are open to hiring candidates in our various office locations across the United States. We also receive applications from, and hire, candidates with varying levels of experience for example those who have a few years experience in a role to those who are looking to make a step up. The salary ranges on our job postings are set so as to account for these variable factors with decisions on the salary to be offered only made once we know the experience and location of our new hire.
Work Authorization:
Must be legally entitled to work in the United States

The Head of AI Visibility is responsible for growing Brainlabs’ nascent AI Visibility proposition. The primary objective is to set Brainlabs apart as the premier AI SEO offering on the market. You will craft a GTM and lead new business pitches centered around best in class approach to driving mentions, citations and visibility on AI Search and LLM surfaces. You will guide Brainlabs’ positioning on AI SEO measurement, multimodal SEO efforts and tech product development in that category.

Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.

To learn more about what it’s like to be a Brainlabber, check out our culture code.

• Co-Lead GTM for AI Visibility efforts with the Chief Product Officer, lead new business SEO opportunities
• Develop and iterate on the best in class AI SEO approach to maximize visibility across AIOs, ChatGPT, Gemini and other LLMs
• Create and deliver Brainlabs’ AI SEO pitch to new business prospects
• Manage a dedicated team of AI SEO Content, Data and tech specialists
• Deliver prolific AI SEO thought leadership across social media, Brainlabs’ blog and industry speaking engagements
• Coordinate with the MD, SEO on upskilling the broader SEO team on AI SEO approach
• Deliver AI SEO strategy in tandem with SEO team to strategically important Brainlabs clients
• Define the partners and tech to best serve Brainlabs’ clients
• Guide measurement strategy for SEO and AI Visibility

• An SEO professional with 10+ years of SEO experience inclusive of developing and executing SEO strategy for enterprise clients and a proven track record in closing new business
• Have an opinion of how AI and LLMs have changed SEO and how brands need to adapt to drive increased AI visibility
• Held in high regard by media partners and colleagues
• Comfortable in a Q , on stage or in a pitch closing media business
• Understanding of SEO from a technical, content and strategic lens
• Ideally have independent agency experience

• You live our culture code every day!
• Clearly define how we will show up in the marketplace, align the leadership team around it, and build the teams in markets in that image
• Take a pragmatic, first principles approach
• Balance quick wins versus long term tactics
• Grow…