Demand Gen Manager

About the role

Sig Noz is a global open source project with users in 30+ countries. We are building an open-source observability platform which helps developers monitor their applications and troubleshoot problems, quickly.

In less than a year of our launch, we have reached 24000+ Github stars, 7000+ members in the slack community and 200+ contributors.

• Opportunity to work in a global dev infra product
• Backed by YC and some of the prominent VCs in the Bay Area
• We are completely remote. No offices

You’ll own the demand gen engine at Sig Noz — from strategy to execution. Your mission is to turn our existing awareness, community, and product strengths into qualified enterprise opportunities, using content, campaigns, data, and smart experimentation.

You’ll work closely with the founders and product marketing to spotlight Sig Noz’s enterprise capabilities and turn interest into pipeline.

• Highlight enterprise features & create videos blogs on it
• Email nurturing from past signups/ email / sales conversations
• Retargeting
• Analyse data and run industry specific landing pages/domain specific
• Lead magnets like white paper/guides/webinar
• Focused on enterprise use cases
• Account based marketing
• Segment market and create collaterals/webpages for specific segments and reach out/ share resources to attract them

• Past experience in developer focused B2B SaaS companies
• 4-8 yrs of experience in relevant roles
• Has past experience in reaching out to global enterprise decision makers