AI-Native Growth Lead

Team: D2C Growth Reports to: CEO Compensation: $160,000-$200,000 base + substantial equity (targeting 7-figure annual comp through upside) Location: San Francisco (Jackson Square) - onsite, high-collaboration role
About Aonic
We're building the modern, healthy Pepsi Co: a next-generation functional nutrition company making vibrant wellness effortless for millions of Americans through scientifically advanced, delicious products like Aonic Complete (our patent-pending all-in-one supplement) and Aonic Fuel (clean, high-protein fuel with 32g protein and 5g fiber).
We run a highly efficient, high-growth organization. Our goals for 2026 are clear: grow 20X, hit $40M ARR and profitability with a lean team of just 10 FTEs.
We prioritize skill and AI over headcount - no bloated middle management, no slow corporate processes. We believe in extreme efficiency, AI-driven automation, and a small team of high-agency builders who move faster and smarter than anyone else in the market.
This is a role for a hands-on growth operator who wants to own growth end-to-end, leverage AI to 10x our marketing output, and scale a brand to 8-figures.
The Role
As the AI-Native Growth Lead, you will own and build the revenue engine of Aonic. You are not joining an existing marketing department. You are building it.
You will run day-to-day growth experiments end-to-end while designing AI-driven systems that continuously generate creatives, optimize bids, and uncover arbitrage opportunities. This is a growth-first role, not a brand management role. AI is your unfair advantage, not just a buzzword.
What You'll Own

• Paid Acquisition : End-to-end management of paid channels (Meta, Google, Tik Tok, Amazon, You Tube, Pinterest, Reddit, and emerging platforms) heavily leveraging AI. You know the algorithms inside-out and how to feed them winning data signals.
• Organic Growth: Own brand and organic content end-to-end. Build and lead the content team to create a world-class engine generating millions of daily views, accelerating Aonic into one of the most trusted names in health and wellness.
• Influencer Marketing: From sourcing thousands of creators to landing mega-influencers and celebrities you take over full ownership. Define research, strategy, and execution to make influencer one of our strongest growth pillars.
• Conversion Rate Optimization (CRO): You own the Landing Page strategy. You understand that traffic is useless without conversion, and you will build, test, and iterate high-converting funnels.
• Retention & Lifecycle: Oversee SMS and email marketing. Minimize churn and maximize LTV through smart segmentation and automation.
• Data & Attribution: Own the Marketing Tracking Systems. You ensure we have pristine data attribution to make decisions based on contribution margin, not vanity metrics.
• AI & Automation Architecture: Utilize low-code tools and AI to automate reporting, bid management, and creative iterations, removing manual grunt work from your day-to-day.

Hard Requirements

• Honors degree from a top-tier university
• 3+ years of AI-Native Growth Experience: You have a track record at a startup or scale-up where you actively leveraged AI and automation to hack growth.
• AI-First + Low-Code Native: Deep daily use of AI combined with hands-on building (e.g., Cursor, n8n) to automate workflows and create internal tools.
• Technical Fluency: If you have a business background, you must be self-taught in SQL, Python, or Java script. You are comfortable writing scripts to scrape data, automate reporting, or connect APIs.
• Book, people & street smart: Book-smart (top-tier academics), people-smart (reads customer psychology and applies it at scale), and street-smart (sharp commercial instincts, ROI-focused, spots asymmetric bets in noise).
• Taste: Strong aesthetic sensibility and intuitive feel for premium branding that aligns with our vision.
• Exceptional Hunger: You have a strong desire to take ownership and grow rapidly through responsibility. You treat the marketing budget like it's your own money.
• Work Ethic & Intensity: Comfortable operating in an environment that is closer to 8am-7pm than 9-5 when required.

Nice to Haves

• Prior experience in CPG, supplements, or high-velocity e-commerce.
• Omni-channel experience including online retail platforms such as Amazon and Walmart.

Why Join Aonic?

• Foundational Ownership: You will build the growth function from the ground up. You decide the stack, the channels, and the strategy.
• Uncapped Upside: We target 7-figure compensation for this role because we expect you to drive 8-figure growth.
• Impact: Help us grow 20X in 2026 and reach millions of people in America to empower them to live a healthier and happier life.
• Autonomy: You will have control over your strategy, team, budget and KPIs.
• Elite Team: Work alongside a small team of 10 high-performers and partner directly with the CEO.
• Modern Stack: We provide the budget for the best tools, AI, and tech to maximize your efficiency.

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