Performance Marketing Manager, SEM + Shopping

Overview

We are looking for a proactive, self-driven SEM + Shopping Manager to support and grow our global paid search and shopping programs. This role requires someone who is analytically sharp, takes ownership of their work, moves initiatives forward independently, and can execute with excellence with minimal oversight.

You'll be a key contributor to the development and optimization of SEM and Shopping campaigns across platforms like Google Ads and Microsoft Ads. Working cross-functionally with teams in creative, analytics, and product, you will help ensure our digital strategy is aligned with business goals.

What You'll Do

• Independently manage and optimize SEM and Shopping campaigns, ensuring continuous performance improvements across Google Ads, Bing Ads, and Merchant Center.

• Execute keyword research, A/B testing for ad copy, bidding strategy adjustments, and budget pacing with minimal hand holding.

• Monitor, analyze, and report on key campaign metrics (e.g., ROAS, CPA, CTR, CVR), flagging performance risks or opportunities proactively.

• Audit product feeds regularly and identify enhancements to drive Shopping campaign success.

• Stay current on SEM industry trends, algorithm changes, and platform updates, bringing new ideas to the table regularly.

• Assist with monthly/weekly/quarterly performance reporting and competitive benchmarking.

Qualifications

Basic Qualifications

• 3+ years of hands-on experience running and optimizing paid search and Shopping campaigns.

• Bachelor's degree in a related field.

Preferred Qualifications

• Strong command of Google Ads (Search + Shopping), Ads Editor and Google Merchant Center.

• Demonstrated ability to manage projects and campaigns independently with minimal oversight.

• Proactive mindset with strong critical thinking and the ability to solve problems without waiting for direction.

• Highly organized with strong attention to detail, and a bias for action.

• Experience at a brand, in-house marketing team, or direct-to-consumer business is highly preferred (agency experience also welcome).

• Experience supporting global campaigns.

• Advanced Shopping campaign and feed management.

Compensation & Benefits

For New York, NY-based roles:
The base salary range is USD 140,000 to USD 155,500 per year. For San Francisco, CA-based roles:
The base salary range is USD 140,000 to USD 155,500 per year. For all US locations, you will be eligible to participate in Uber's bonus program and may be offered equity awards and other compensation. You will also be eligible for various benefits. More details can be found at

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