Senior B2B Growth Marketing Manager – Organic

Job Description

Join the team redefining how the world experiences design.

Hello, g’day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you’re probably keen to find out what’s on offer, so we’ll get straight to the point.

Where And How You Can Work

Our flagship office is in Sydney, Australia, but we’ve made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What You’d Be Doing In This Role

As Canva scales change continues to be part of our DNA. But we like to think that’s all part of the fun. So this will give you the flavour of the type of things you’ll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

• Owning the strategy and performance of Canva’s B2B website, collaborating with SEO, content, and digital teams to drive key business metrics.

• Leading demand capture initiatives across the inbound funnel, using AI and new technologies to increase lead conversion.

• Scaling community-led growth by growing owned communities and engaging authentically in external networks to boost visibility and buyer intent.

• Building high-impact organic loops by connecting content, search, and community engagement.

• Using data to prioritise and plan a global roadmap that aligns cross-functional teams around the highest-impact work.

• Driving experimentation — from ideation to launch — to identify scalable, repeatable growth levers.

• Aligning closely with ops, sales, and Mar Tech to ensure website strategy supports broader funnel performance.

• Establishing the infrastructure, tooling, and playbooks needed to scale inbound programs efficiently.

• Advocating for resources, managing budgets, and tracking ROI across tooling, content, and innovation.

• Partnering with data teams to evolve attribution models and uncover new areas for proactive growth.

You’re probably a match if

• You have 10 years of experience leading organic growth programs across SEO, content, CRO, and website strategy — especially within B2B and SaaS environments.

• You bring a strong grasp of both foundational and emerging channels like AEO, SEO, web chat, referral marketing, and sales enablement — and know how to connect the dots to drive revenue.

• You’ve successfully scaled inbound funnels using proven, high-impact marketing tactics that translate into measurable pipeline.

• You’re confident in reporting performance metrics across B2B goals like leads, pipeline, and ARR — and know how to turn data into action.

• You’ve partnered with a range of senior stakeholders and cross-functional teams, translating complex strategies into compelling stories and aligned execution.

• You love bringing ideas to life with content strategists, designers, and engineers — and know how to collaborate to get things done.

• You know your way around web analytics and use data to speed up decision-making and delivery.

• You’re a strategic thinker who writes clear, insight-led briefs that align cross-functional teams.

• You’re passionate about using data to constantly evolve and elevate marketing performance.

About The Team

The B2B Growth Marketing team is on a mission to help Canva become the workplace design tool of choice globally. We focus on scaling awareness and inbound growth through experimentation, strategic bets, and relentless pursuit of business value. Our team partners closely with sales and product teams to grow the Business and Enterprise user base, and we’re just getting started.

We’re looking for a Senior B2B Growth Marketer to lead Canva’s organic and community-led inbound strategy in a new era of brand discovery. You’ll drive a multi-channel roadmap across SEO, AEO, community, CRO, and website — all focused on fueling pipeline and awareness for our Business and Enterprise plans.

This role sets the global vision for organic growth, turning business goals into bold strategies, scalable programs, and impactful results. You’ll lead cross-functional teams and partner…