Principal Digital Strategist, Tech - Software

Position: Principal Digital Strategist, High Tech - Software
Adobe changes the world through digital experiences, helping artists and global brands design and deliver powerful images, videos, and apps. We empower people to create beautiful, high‑impact digital experiences and transform how companies interact with customers across every screen.

The Opportunity

Adobe is looking for a Principal Strategist to lead our Software practice, the largest portfolio in our High‑Tech business. You will serve as a trusted advisor to senior leaders at top software companies and hyperscalers, guiding them through transformation initiatives to grow revenue, improve operational efficiency, and reinvent customer experience.

What you’ll do

• Executive Advisory:
Build and sustain C‑suite relationships and provide expert guidance on planning and executing large‑scale transformation.

• Engagement Leadership:
Design and deliver high‑impact consulting engagements, from customer journey to GTM strategy, operating models, and road‑map sequencing.

• Own your sector:
Own the growth and evolution of Adobe’s software portfolio in close collaboration with Sales, Technical Pre‑Sales, Marketing, and Customer Success; drive pipeline development and shape offerings.

• Thought Leadership:
Develop original thought leadership on emerging trends, use cases, and software innovation; represent Adobe as a speaker at industry events.

• Sales partnership:
Collaborate with Adobe’s sales leadership to shape strategic deals, define value propositions, and accelerate customer success.

What you need to succeed

• 15+ years in strategy consulting or client‑side digital & customer experience transformation.

• Track record of influencing C‑suite leaders and cross‑functional teams to take bold action.

• Strong people leader who enjoys motivating and mentoring individuals.

• Experience with Adobe Experience Cloud or comparable digital marketing solutions.

• Strong executive presence, workshop facilitation, and client communication skills.

• Extreme passion for solving customer problems at all stages of their lifecycle.

• Strong familiarity with digital experience transformation technologies.

• Established reputation for sharing insights through published content and public speaking.

• MBA or equivalent degree.

• 7+ years in the Software space strongly preferred.

• Willing to travel for customers (~30% of time).

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Location:

San Francisco or San Jose offices.

Compensation

The U.S. pay range for this position is $148,900 – $271,500 annually, depending on location and qualifications.

Equal Opportunity Employer

Adobe is an equal opportunity employer. We hire hardworking individuals regardless of gender, race, ethnicity, disability, religion, veteran status, or any other characteristic protected by law. We provide reasonable accommodations for applicants with disabilities.

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