Demand Generation Director

Demand Generation Director / Senior Manager

CYGNVS is a purpose-built, first-of-its-kind guided cyber crisis platform designed to allow users to prepare for, practice for and respond to cyber incidents with confidence. Founded in 2020, the innovative start-up has not only discovered product-market fit but is also embarking on an exciting period of scaling up. Our company culture is a perfect blend of productivity and enjoyment, prioritizing the growth and development of our talented employees as part of a high-achieving team.

We are in search of exceptional professionals to join our journey and contribute to the success of our event-driven, secure core platform. At CYGNVS, you will be immersed in a dynamic and challenging environment, where you will work with cutting-edge technology solutions and collaborate with a highly skilled global team to shape our platform and empower our users to navigate to a better prepared, cyber crisis-ready world.

Location

San Francisco Bay Area (Hybrid: 2–3 days/week in San Francisco office)

About the Role

We’re seeking a Demand Generation Director / Senior Manager to build and scale our digital marketing and demand generation engine in a fast-paced startup environment. This role will own the strategy and hands-on execution of multi-channel programs that drive qualified pipeline and revenue, partnering closely with Sales and Business Development team.

This is a highly impactful role for someone who thrives in ambiguity, moves quickly, and knows how to turn experimentation into repeatable growth.

What You’ll Do

• Own end-to-end demand generation and digital marketing strategy and execution across paid, owned, and partner channels

• Plan, launch, and optimize campaigns including Google Ads (search, display, retargeting) and Paid Linked In campaigns

• Lead digital programs with strategic partners, online events and multi-channel campaigns

• Manage and optimize the full funnel—from lead acquisition through MQL, SQL, and pipeline contribution

• Serve as the primary owner of Hub Spot for demand generation, including campaign setup, reporting, workflows, and optimization

• Partner with Sales and Business Development on ICP definition, targeting, lead quality, attribution, and pipeline performance

• Manage budgets, forecasting, and ROI measurement across all demand and digital marketing programs

• Analyze performance data and continuously optimize campaigns based on insights

• Build scalable processes and best practices as the company grows

What We’re Looking For

• 7+ years of B2B demand generation or performance marketing experience (Senior Manager or Director level)

• Startup experience is required, with a proven ability to build and scale programs from the ground up

• Deep, hands‑on experience with Hub Spot (required), Google Ads and Linked In Ads, and webinar and digital event platforms.

• Strong understanding of funnel metrics, attribution models, and lead lifecycle management

• Experience working closely with Sales and Business Development teams

• Cybersecurity or high‑tech industry experience strongly preferred

• Data‑driven, highly organized, and comfortable balancing strategy with execution

• Excellent communication and cross‑functional collaboration skills

Location & Work Requirements

• Must reside in the San Francisco Bay Area

• Hybrid role requiring 2–3 days per week in our San Francisco office

• Competitive compensation

• 401(k)

• Comprehensive healthcare coverage

Join us at CYGNVS and become a crucial part of a team that values innovation, excellence, and enjoyment in crafting exceptional products. If you're ready to make a significant impact, Apply now

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