Principal, GTM Strategy, Creator Cross-App

Overview

Our Company:
Adobe’s mission is to change the world through digital experiences. We empower people to create beautiful images, videos, and apps, and transform how companies interact with customers across every screen. We are committed to exceptional employee experiences with equal opportunity for all.

We’re seeking a Principal, GTM Strategy to lead federal web initiatives for Adobe’s Creator offerings, including cross-app journeys, user activation and onboarding, merchandising, and keyword routing. The goal is to ensure Creators are guided to the right Adobe product, workflow, and value as quickly as possible. You will partner with PMM, marketing, product, and analytics leaders to develop and implement a cross-app growth roadmap, drive cross-functional alignment across apps and offerings, and deliver measurable business impact across the Creator web portfolio.

• Partner with product, marketing, and analytics teams to understand cross‑app user journeys and articulate clear “better together” narratives across Creator offerings.
• Identify gaps and friction points from activation and onboarding through repeat use and retention, grounded in user insights and data.
• Develop, prioritize, and champion high‑impact integration and optimization initiatives that deliver higher value to users.
• Drive alignment and execution of cross‑app growth initiatives across cross‑functional teams, ensuring clear ownership, timelines, and outcomes.
• Establish decision frameworks for keyword routing when multiple products can serve the same user intent.
• Identify cross‑app merchandising opportunities for existing and new offerings aligned to user needs and value propositions.
• Continuously share insights, wins, and failures to foster a culture of learning, experimentation, and iteration.
• Serve as the voice of the customer, ensuring growth strategies deliver real, sustained value for users.

• 10+ years of experience in GTM strategy, product‑led growth, product strategy, or growth marketing roles.
• A data‑driven approach with demonstrated ability to analyze metrics and translate insights into actions.
• Strong cross‑functional leadership and collaboration skills, with the ability to influence across diverse teams.
• Experience working across multiple products/portfolios to build cohesive cross‑product user experiences.
• Experience operating in high‑growth, fast‑paced environments, ideally with Gen AI or other emerging technologies.
• A strong bias for action, curiosity, and passion for building category‑defining user experiences.

Our compensation reflects the cost of labor across several U.S. geographic markets. The U.S. pay range for this position is $145,400 – $261,150 annually with variations by location and other factors. The specific salary range for your job location will be shared by your recruiter during the hiring process. In California, the pay range is $180,300 – $261,150. Adobe uses total target compensation (TTC) for sales roles and base salary plus short-term incentives for non‑sales roles.

Some roles may be eligible for long‑term incentives as a new hire equity award.

California: Fair Chance Ordinances. Adobe will consider qualified applicants with arrest or conviction records in accordance with state and local laws and fair chance ordinances.

Colorado: Application Window Notice. If this role is open to hiring in Colorado, the application window remains open until at least the stated date and time in Pacific Time, per Colorado pay transparency regulations. If Colorado is not listed as a hiring location, no specific window applies and the posting may close based on hiring needs.

Massachusetts: Massachusetts Legal Notice. It is unlawful to require or administer a lie detector test as a condition of employment.

Adobe is an Equal Employment Opportunity employer. We do not discriminate based on gender, race, ethnicity, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Adobe is committed to accessibility. If you require accommodation to navigate our site or apply, email  or call .