Director of B2B Media Strategy

The Growth Marketing & Insights team seeks a collaborative, innovative, and strategic leader to be the Director of B2B Media Strategy, reporting to the Senior Director of Americas Media. In this position, you will develop B2B paid media approaches across key B2B segments. You will assist teams in driving growth through data-informed decisions and lead cross-functional partners in crafting meaningful customer journeys.

You will work closely with the Digital Experience, Digital Media B2B, Go-to-Market, and Sales teams to translate segment priorities into coordinated, customer-led media plans. You will connect strategy with activation, lead performance optimization, and bring a clear, compelling narrative to how our media investments drive business outcomes.

We encourage candidates who bring curiosity, a growth mindset, and a dedication to building positive relationships. If you’re passionate about elevating B2B media and enabling teams to do their best work, we’d love to meet you.

• Partner with B2B executive leadership to identify growth opportunities and deliver high-impact media strategies.
• Develop a cohesive B2B paid media strategy in collaboration with Marketing, GTM, and Digital Experience teams.
• Serve as the primary media strategy lead, aligning diverse collaborators and crafting shared clarity across teams.
• Strengthen relationships with media agencies, publishers, and technology partners to ensure operational excellence.
• Coach and mentor a high-performing team, encouraging innovation, collaboration, and continuous learning.

• Develop and implement segment-specific media strategies aligned with business and audience needs.
• Manage Account-Based Marketing (ABM) and performance marketing efforts that drive faster pipeline and revenue expansion.
• Coordinate planning, execution, and optimization of multi-channel media campaigns including digital, social, programmatic, and search.
• Partner with internal and external teams to launch thoughtful, consistent, and effective campaigns.

• Define important metrics and measurement frameworks that demonstrate media impact and encourage ongoing improvement.
• Collaborate with analytics and marketing operations to develop insights that build future strategy.
• Use testing methodologies and experimentation to drive performance, efficiency, and return on investment.

• Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree a plus).
• More than 10 years of experience directing B2B media strategy, preferably within large enterprise organizations.
• 15+ years in paid media planning and execution across digital channels.
• Proven success building and optimizing high-impact B2B media programs at scale.
• Extensive knowledge in ABM, digital media, programmatic strategy, and performance marketing.
• Ability to navigate large, matrixed organizations with confidence and empathy.
• Strong analytical skills with the ability to translate insights into clear recommendations.
• Experience leading cross-functional teams and influencing without direct authority.
• Excellent communication, relationship-building, and collaborator management skills.

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and Gen Studio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth.

We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

At Adobe, we believe in creating a company culture where all employees are…