Executive Marketing Manager

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Marketing & Communications

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The Manager of Executive Marketing (Paid, Digital & Partner Media) is responsible for activating and operationalizing Salesforce’s CXO paid, digital, and partner media strategy. Reporting to the Director of Executive Marketing (Paid, Digital & Partner Media), this role executes the programs, partnerships, and distribution channels that scale Salesforce’s executive narratives across priority audiences.

This leader ensures executive content shows up consistently and effectively across paid, owned, and partner channels—translating strategic direction into high-quality activation, performance tracking, and ongoing optimization. The role partners closely with Executive Marketing persona leads (CIO, CMO, CFO/COO), Media, Digital, Analytics, and Events to deliver measurable executive reach, engagement, and downstream impact.

This is a highly collaborative, detail-oriented role that sits at the intersection of executive marketing, channel activation, and performance optimization—ensuring Salesforce’s executive presence is sustained, coordinated, and data-driven.

• Execute paid, digital, and partner media programs aligned to the CXO channel strategy. Manage day-to-day activation of executive media partnerships, paid campaigns, and digital distribution efforts.
• Partner with persona marketing leads to ensure executive narratives are translated effectively into channel-ready formats.
• Ensure content is properly targeted, placed, and amplified across priority executive audiences and accounts.

• Operationalize channel standards set by the Director, ensuring quality, consistency, and brand integrity across all executive activations.
• Manage campaign timelines, creative workflows, stakeholder reviews, and approval processes.
• Maintain documentation, playbooks, and activation templates that enable repeatable and scalable execution.
• Support governance frameworks that balance agility with executive-level polish.

• Monitor and report on CXO paid and digital KPIs including reach, account penetration, engagement quality, and influence on pipeline (ETOP, MDP, MMA).
• Partner with Analytics and Marketing Ops to ensure accurate tracking and attribution across campaigns.
• Provide regular performance summaries with clear insights and optimization recommendations.
• Identify opportunities to improve targeting, content formats, channel mix, and partner performance.

• Serve as a key connector between Executive Marketing content leaders, Media, Digital, Analytics, and Events teams.
• Ensure executive messaging is activated cohesively across paid, owned, and earned environments.
• Align campaign activation with executive events and in-person CXO experiences to reinforce narrative continuity.
• Escalate risks, gaps, or optimization opportunities to the Director with actionable recommendations.

• Support evaluation and activation of new executive media partnerships.
• Manage vendor relationships, campaign deliverables, and execution timelines.
• Ensure deliverables meet executive-quality standards and align with persona priorities.
• Track budgets and spending in partnership with leadership to ensure disciplined…