Analytics Lead - DTC

Base/Bonus/Equity - Growing startup!

This Jobot Job is hosted by:
Dylan Currier
Are you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.
Salary: $130,000 - $160,000 per year

A bit about us:

We are a fast-growing consumer packaged goods company focused on helping people stay energized, focused, and performing at their best throughout the day. Our products are sold through major national retailers such as Target and leading grocery chains, as well as through our direct-to-consumer and subscription channels. With several new product launches hitting shelves and continued expansion across retail and digital channels, we are investing heavily in building a strong analytics foundation to support data-driven decision-making across the business.

Why join us?

Opportunity to build the analytics function for a rapidly growing consumer brand
High visibility role working closely with leadership
Exposure to retail, eCommerce, marketing, and product analytics
Be part of a company bringing innovative products to consumers nationwide

Job Details

We are seeking an Analytics Lead to build and scale our analytics capabilities. This individual will play a critical role in centralizing data across the organization, strengthening reporting and insights, and building sophisticated dashboards that help leadership understand performance across multiple channels.

This role is ideal for someone who is both strategic and hands-on—someone who can design the analytics infrastructure while also diving deep into the data to uncover insights that drive growth.

You will work cross-functionally with teams across sales, marketing, eCommerce, operations, and finance to create a unified view of performance across retail, DTC, subscription, and social channels.

Key Responsibilities
Centralize and integrate data from multiple sources including retail partners, DTC platforms, subscription programs, marketing platforms, and social media.
Build and maintain scalable analytics frameworks and data models to support company-wide reporting.
Develop advanced dashboards and visualizations that provide real-time visibility into sales, product launches, customer behavior, and marketing performance.
Analyze retail data to evaluate sell-through, product velocity, and store-level performance across key retail partners.
Partner with leadership to define and track key performance indicators (KPIs) across retail, eCommerce, and marketing channels.
Translate complex datasets into clear, actionable insights that support strategic decision-making.
Improve data accuracy, accessibility, and governance across the organization.
Collaborate with cross-functional teams to identify opportunities to leverage data for business growth and operational improvements.
Help design and scale the analytics infrastructure as the company grows and expands distribution.
6+ years of experience in analytics, business intelligence, or data strategy
Experience working in CPG, retail, or eCommerce environments
Strong experience with data visualization tools such as Tableau, Power BI, Looker, or similar platforms
Advanced proficiency in SQL and data analysis
Experience working with large, multi-source datasets (retail POS, DTC platforms, marketing platforms, etc.)
Strong analytical and problem-solving skills with the ability to translate data into meaningful business insights
Experience building dashboards, reporting systems, and analytics frameworks
Excellent communication skills and ability to partner with both technical and non-technical stakeholders

Nice to Have
Experience working with retail data platforms such as SPINS, Nielsen, or IRI
Experience analyzing subscription or DTC business models
Familiarity with marketing analytics including paid media performance and attribution
Experience in a high-growth or emerging CPG brand

Interested in hearing more? Easy Apply now by clicking the "Apply" button.

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