Lifecycle Marketing Manager, Attraction, Influence, and Marketing

Description

Amazon is looking for a customer-obsessed, data driven, Lifecycle Marketing Manager to join its Journey Orchestration team for corporate and hourly hiring. This marketer will help create and execute the team's vision and strategy for leveraging Amazon's owned channels (e.g., amazon.jobs, ) to deliver personalized, automated candidate experiences at global scale.

In this role, you are responsible for the tactical implementation and execution of global email, SMS, and push notification campaigns that deliver exceptional candidate experiences. This role will execute lifecycle strategies including ongoing automated journeys and ad hoc initiatives to attract and convert the highest-quality talent efficiently, predictably, and at scale.

This is a critical role on the Journey Orchestration team to execute acquisition, engagement, and win-back campaigns. The successful candidate will demonstrate thorough knowledge of email, SMS and push notification marketing, extensive hands‑on experience with CRMs and marketing automation platforms, strong HTML & CSS coding skills for email template development, and an ability to collaborate effectively with cross functional partners including Developers, Creative, Analytics, Journey Planning, Legal, and Biz Dev teams.

The ideal candidate is passionate about executing compelling experiences through lifecycle mediums, is highly analytical, a fast learner, and has a proven record of implementing and launching impactful lifecycle campaigns. You are an expert in lifecycle channel best practices, keep abreast of emerging trends and are plugged into the digital communications space. You effectively work with both internal and external stakeholders to understand business goals and objectives and translate them into flawlessly executed communication campaigns.

• Build and code responsive HTML email templates that render correctly across multiple email clients and devices
• Implement data-driven, multi-channel lifecycle campaigns including audience segmentation setup, email template coding, campaign configuration, thorough QA, campaign launch, and ongoing reporting Implement and manage campaigns within CRMs and marketing automation platforms
• Configure audience segments and automation workflows based on defined strategies
• Conduct thorough QA testing of email templates across devices and email clients
• Launch A/B tests to continually improve performance through optimized messaging and targeting
• Monitor campaign performance and report on key metrics including CTR, open rates, and conversion rates using Adobe Analytics and platform-level data
• Troubleshoot technical issues with email rendering, tracking, and automation workflows
• Maintain email template libraries and ensure brand consistency across all communications
• Implement country-specific campaign variations to meet localized needs
• Manage end-to-end campaign execution timelines and coordinate with cross-functional teams
• Stay current on email coding best practices, deliverability standards, and industry trends

You will use data and best practices to create and implement email, SMS, and push notification strategies that enhance the job seeker experience and deliver results. The ideal candidate has experience leveraging data to gain insights that inform audience segmentation and campaign strategy, an eye for design, experience with content strategy, and extensive, hands‑on experience with CRMs and lifecycle automation tools.

You will bring your proven creative, analytical, and strategic capabilities to implement and optimize compelling campaigns that deliver results. You think strategically and execute flawlessly. You understand data workflows, customer segmentation, automation and personalization, and testing best practices.

The Journey Orchestration team is responsible for owned channel strategy (web, app, email, SMS, SEO) in Amazon's Attraction, Influence, and Marketing (AIM) organization, which helps hire hundreds of thousands of Amazonians every year. AIM achieves ambitious hiring goals by delivering exceptional, multi-channel candidate experiences, engaging job seekers with…