Content Intern - B2B

About the role

This internship sits at the center of how we tell the story of Accessibility Verified to destinations and tourism leaders.

As a Content Intern (B2B Growth), you’ll help translate complex accessibility data and verification work into clear, compelling, DMO-native content
. You’ll run an always-on content system across Linked In, Email, and the Accessibility Verified site
, using AI tools to draft quickly and applying human judgment to ensure clarity, proof, and brand consistency.

You don’t need prior B2B experience — we’ll teach you the systems. What you do need is curiosity, strong writing discipline, and comfort working iteratively in a fast-moving startup environment.

• Reports to: Growth Manager (B2B Marketing Lead)

• Works closely with: B2B Sales, Partnerships & Events, Design Intern.

Build and operate a repeatable B2B content engine that helps DMOs understand:

• What Accessibility Verified means

• Why it matters for destinations

• How verified data and proof translate into real outcomes

• Build a consistent B2B narrative for DMOs based on verified data and proof assets

• Ship an always-on Linked In and Email cadence supported by a clear content calendar

• Operate an iterative system
  : publish, measure impact, and improve weekly

• Create and maintain a DMO language dictionary (terms, objections, value framing, approved claims)

• Convert existing cases into Success Story templates (problem, intervention, outcomes, proof)

• Translate the Accessibility Index into plain, DMO-native language

• Maintain and execute the content calendar and publishing workflow

• Publish 2–3 posts per week using repeatable formats (carousel, short post, proof snippet, narrative post)

• Repurpose Success Stories into multiple posts and formats

• Draft and coordinate a monthly B2B newsletter and ad-hoc sends

• Maintain a modular newsletter structure with clear CTAs

• Coordinate with the Design Intern on layouts and visuals

• Draft and update hub sections (case studies, proof blocks, FAQs, explainers)

• Ensure consistency between copy, CTAs, and the B2B sales narrative

• Use AI tools to draft first versions quickly (hooks, copy variants, CTAs, outlines)

• Apply human review for narrative quality, clarity, tone, and proof

• Final review and approval by the Marketing lead before publishing

• Notion (content calendar, briefs, asset library, iteration log)

• Linked In (publishing and performance tracking)

• Hub Spot (email drafts, scheduling, basic reporting)

• Lovable & Gamma (fast drafts, one-pagers, content structuring)

• ChatGPT (drafting, variants, summaries)

• DMO-native language (no internal jargon)

• Proof included (data point, case, quote, or verifiable claim)

• One clear CTA

• Claims are precise and defensible

• Consistent with brand tone and visual system

• Proactive and iterative — ships weekly and improves based on performance

• Strong writing discipline — clear, direct, DMO-native language

• Comfortable working with AI to draft fast and refine with a high-quality human filter

By the end of the internship:

• You’ve built and shipped a repeatable B2B content engine across Linked In, Email, and web

• You can turn complex accessibility and tourism data into simple, DMO-native messages without hand-holding

• You’re fully fluent in our systems, templates, and AI-native workflow — shipping work we hadn’t even imagined at the start

Location: Hybrid setup - San Francisco-based.

Duration & Commitment: 6 months
· Full-time (Ideal)

Compensation: Unpaid Internship (Stipend)

Reporting &

Collaboration:

Growth Manager (B2B Marketing Lead) - Works closely with:
Design Intern, B2B Sales, Partnerships, Branding.