Senior Program Manager, Digital Marketing Optimization

Senior Program Manager, Digital Marketing Optimization

Note:

This position is not eligible for Immigration Sponsorship at this time.

Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence.

Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work Institute and recognized as a Cool Vendor and a Vendor to Watch by Gartner.

Please visit Fractal | Intelligence for Imagination for more information about Fractal.

We're looking for an experienced Senior Program Manager to drive the day-to-day execution of our A/B testing and optimization program. You will join our cross-functional Optimization team comprised of Data Scientists, Creatives, Developers, and Producers. You will own test intake, workflow coordination, stakeholder communication, and program documentation to ensure our experimentation pipeline runs with precision and velocity across the client’s marketing organization which includes Channel Digital, email marketing, social media, and paid media.

If you're passionate about bringing structure and rigor to a fast-moving, high-visibility optimization program, we encourage you to apply. We're building an incredible function and believe you'll find a highly energized environment where your operational expertise drives meaningful business impact.

• Proven experience managing complex, cross-functional programs in a fast-paced digital or marketing environment.
• Strong command of project and program management methodologies (Agile, Scrum, or similar sprint-based frameworks).
• Experience with project tracking and workflow tools such as Jira, Confluence, Asana, or equivalents.
• Excellent stakeholder communication skills with the ability to run effective syncs, produce clear status reports, and elevate risks proactively.
• Ability to manage multiple work streams simultaneously across different stages of development without losing detail.
• Strong documentation instincts — able to produce intake forms, PRDs, decision logs, retrospectives, and living roadmaps.
• Comfortable operating autonomously in an ambiguous environment with senior visibility.
• Team player who enjoys collaborating across disciplines — data science, creative, engineering, and marketing.

• Experience in a digital marketing or A/B testing environment.
• Familiarity with experimentation platforms such as Adobe Target or Optimizely.
• Experience working with or alongside data science and analytics teams.
• Prior agency or vendor-side experience supporting a large enterprise client.

Core responsibilities cover three pillars:

Own the end-to-end lifecycle of A/B test requests — from intake and prioritization through launch coordination and results documentation. Manage the test backlog using a structured prioritization framework (e.g. PIE scoring) and ensure tests move through the pipeline on schedule.

Partner with Data Scientists, Creatives, and Developers to align on test populations, KPIs, runtime requirements, and launch readiness. Serve as the connective tissue across work streams to eliminate blockers and keep projects on track.

Run weekly stakeholder syncs, produce clear status reports, and maintain program dashboards that give client leadership real-time visibility into test velocity, backlog health, and results.

Manage escalation pathways for risks and blockers. Ensure the right people have the right information at the right time — from pod leads to senior stakeholder leadership.

Maintain living program documentation including sprint plans, intake forms, roadmaps, decision logs, and retrospective outputs. Build and continuously improve operational…