AEO & Technical Search Engine Optimization Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

As the AEO and Technical SEO Manager on the Global SEO team, you are a motivated self-starter with excellent technical and collaboration skills. You are focused on diving business outcomes through AEO and Technical SEO. You will own the end-to-end strategy, execution, and measurement of: AI Engine Optimization (AEO) and AI-driven search experiences, Technical SEO health and platform foundations and Performance analytics for Global SEO and AEO.

You will monitor, audit, and analyze our portfolio of sites to prioritize technical optimizations; shape our approach to AI-driven search; and build the analytics framework that connects SEO and AEO performance to business value.

You will work cross-functionally with Global SEO, PLG Product, Digital Experience/Web Ops, Product Marketing, Regional Performance Marketing, Analytics, Engineering, and senior leadership to execute the roadmap and scale impact globally.

This position is an individual contributor role reporting to the Global SEO Director.

Responsibility

• Own the AEO strategy for Docusign globally, defining how we show up in LLMs and other AI-powered search experiences

• Build frameworks for which queries, intents, and experiences we prioritize for AEO and related answer-engine surfaces

• Partner with Content, Product Marketing, and PLG Product to define content, schema, and UX patterns that increase visibility, reliability, and quality of our presence in AI-driven results

• Design and maintain a measurement framework for AEO (e.g., visibility, citations, traffic, share of voice, intent coverage, and downstream conversion where available)

• Track ecosystem changes (search engine guidance, AEO rollouts, AI ranking changes) and turn them into clear recommendations for the Global SEO roadmap

• Run experiments to understand which signals (content structure, schema, authority, UX) most influence our AEO presence and outcomes

• Execute comprehensive technical SEO site audits to identify and prioritize issues that impact crawlability, indexability, site architecture, internationalization, and Core Web Vitals

• Partner with Engineering, Web Ops, and Platform teams to future-proof the tech stack for SEO and AEO, including automation where possible (e.g., sitemaps, canonical tags, hreflang, redirects, and guardrails in CMS/templates)

• Diagnose crawling, rendering, and indexing issues (e.g., JavaScript rendering, canonicalization, robots directives, hreflang, structured data) and provide clear, data-backed recommendations

• Maintain and refine international SEO foundations, ensuring correct language/region targeting, hreflang implementation, and localized sitemaps across priority markets

• Collaborate with Web and Product to embed SEO and AEO requirements early in discovery, design, and implementation, not just at launch QA

• Own SEO and AEO performance analytics for Global SEO: define KPIs, build and iterate dashboards, and partner with Analytics/Data to connect channel performance to PLG metrics (e.g., sign-ups, product activation, revenue proxy metrics)

• Lead regular performance reviews across markets, surfaces, and product experiences, highlighting drivers, risks, and opportunities with clear storytelling

• Design and run experiments (A/B tests, multivariate tests, holdouts) in partnership with PLG Product and Web to quantify the impact of technical and content changes

• Evaluate and communicate the incrementality and ROI of SEO/AEO initiatives to inform investment, headcount, and roadmap decisions

• Partner with Analytics to improve data quality and attribution for SEO and AEO, including tagging strategy, event design, and integration with BI/PLG analytics tools

• Translate complex technical and AI-search concepts into simple, actionable narratives for non-technical stakeholders

• Represent Global SEO and PLG in relevant working groups (e.g., growth squads, AI/ML initiatives, analytics and attribution programs)

• Build strong, trust-based relationships with Engineering, Web Ops, Product, Marketing, and regional teams to ensure alignment on priorities and trade-offs

• Create and maintain documentation, playbooks, and standards for technical SEO, AEO, and SEO QA processes

• Informally mentor teammates and partners, raising the overall SEO and AEO literacy of the PLG and Marketing organizations

Remote: Employee is not required to be in or near an office frequently and works from a designated remote work location for the majority of the time.

Positions at…