Strategic SEO & Organic Growth Lead; AEO & GEO

Requirements

• This role requires someone who thrives in 0-to-1 environments and has successfully built search programs that deliver measurable traffic, conversions, and pipeline growth
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• 8+ years of SEO and organic search marketing experience, with proven expertise in technical SEO, content optimization, and link building strategies
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• Deep understanding of emerging search paradigms including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for AI platforms
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• Hands-on experience with SEO tools and platforms (Google Search Console, SEMrush, Ahrefs, Screaming Frog, analytics platforms) and technical SEO implementation
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• Strong analytical capabilities – you use data to identify opportunities, prioritize initiatives, and measure impact on traffic, conversions, and pipeline
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• Experience partnering with Engineering and Product teams to implement technical SEO improvements and influence product decisions
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• Proven ability to develop content strategies informed by search insights and user intent across the funnel
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• Track record building search programs from zero-to-one with demonstrated results in traffic growth and conversion improvement
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• Experience with developer tools, SaaS products, AI-powered platforms, or high-growth tech companies is a plus

• We're looking for a strategic and technical Senior Manager, SEO & Organic Growth to own and scale Replit's organic search presence across traditional search engines, AI-powered platforms, and generative engines
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• . You'll be responsible for driving qualified traffic and improving discoverability as search evolves beyond Google to include ChatGPT, Perplexity, Claude, and other AI platforms
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• As the first search marketing hire, you'll work directly with our Head of GTM & Growth Marketing and collaborate closely with Product, Engineering, Content, Product Marketing, and Analytics teams
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• Own and scale organic search strategy across SEO, AEO, and GEO:
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• Lead SEO strategy to improve rankings, visibility, and organic traffic from traditional search engines
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• Develop Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to ensure Replit appears prominently in AI-powered search results
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• Track and optimize performance across all search channels and report on traffic, conversions, and pipeline contribution
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• Build search infrastructure and technical foundation from scratch:
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• Partner with Engineering to implement technical SEO best practices (site architecture, schema markup, Core Web Vitals, crawlability)
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• Conduct site audits and prioritize technical improvements to enhance search performance
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• Optimize on-page elements across Replit's web properties and establish tracking frameworks
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• Drive content strategy informed by search insights:
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• Conduct keyword research and competitive analysis to identify high-value search opportunities
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• Collaborate with Content and Product Marketing teams to develop SEO/AEO-optimized content
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• Identify content gaps and opportunities to capture search demand across the customer journey
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• Execute cross-functionally and build reporting frameworks:
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• Partner with Product to influence roadmap decisions that impact search performance
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• Build dashboards tracking organic search performance, AI platform visibility, and conversion metrics
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• Monitor emerging AI platforms and search technologies to stay ahead of the evolving landscape