MBA Strategy Intern: Digital Experience & Analytics Lead

What You’ll Do

• As a Digital Strategy Associate Intern, you will take part in multiple strategy engagements (typically 2 to 6 weeks each) for senior customers. For each engagement, you will be part of a robust team that is passionate about developing insights and recommendations! We seek candidates who can contribute in one or more of the following areas:
  • Economic impact analysis— assess how improvements to customer journey and business capabilities will grow revenues, reduce costs, and generate business value. Size potential opportunities to prioritize short- & long-term recommendations. Help customers write business cases to quantify value and rationalize technology investments.
  • Experience design— run ethnographic interviews and journey diagnostics to understand customers’ unmet needs. Build brand-new web and mobile app experiences that delight our customers’ customers and improve performance. Use Adobe XD in hands on workshops to rapidly prototype and test new designs.
  • Analytics and benchmarking— use Adobe’s unparalleled analytics dataset to show customers how their digital business compares within industry. Reveal insights from their own reports and the corresponding actions to optimize performance and customer experience.
  • Experience architecture— assess customers’ technology landscape and data strategy to understand current implementation and usage. Recommend new solutions, integrations, and use cases to enable improved customer experiences.

• You will also contribute industry leadership in the following ways:
  • Industry perspective –collaborate to define Adobe’s perspective on impactful industry experiences by working with deep subject matter specialists. Apply that perspective by authoring thought leadership assets to drive demand generation, field enablement, etc. Be the voice of the industry within Adobe to inform product strategy.
  • Industry & partner strategy –collaborate on Adobe’s strategy to deepen its customer footprint in core industries. Align the Adobe internal and partner ecosystem on the industry strategy and coordinate go-to-market efforts across functions.
• Develop as a customer leader and business leader! You will learn the Cloud business and develop your network as you collaborate with people across Adobe, including from Sales, Marketing, Product, and Professional Services. You will have opportunities to rotate across DSG industry teams to deepen your subject matter expertise as you execute strategy engagements and contribute to industry leadership. You will also engage with Center of Excellence teams that drive core tools and capabilities that fuel DSG engagements, such as experience design and value.

What you need to succeed

• Currently enrolled in a full-time MBA program graduating between December 2024 and June 2025
• Outstanding record of academic and professional achievement
• Demonstrated passion for digital experiences and/or cloud technology
• Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
• Strong interpersonal skills with ability to work effectively with people at all levels
• Ability to communicate complex ideas effectively verbally and in writing
• High degree of intellectual curiosity and ability to absorb concepts quickly
• Willingness to travel up to 30% (actual amount may be less)

Desirable but not essential

• Work or internship experience in a leading technology company, strategy consulting organization, digital agency, or marketing department
• Experience in UX/UI design, user research and design-thinking methodologies
• Experience creating digital/brand/media strategies along with a practical understanding of the technologies and tactics necessary for execution
• Knowledge of one of the following industry groups:
  
  Retail, Travel & Hospitality, Media & Entertainment, Financial Services, Healthcare, High Tech, Manufacturing, Auto, Public Sector
• Experience with the following languages and concepts: AI, web services and APIs, HTML, JavaScript, Java, relational databases, SQL scripting