Director of Website Strategy and UX

Requirements

• 12+ Years of proven track record in Web Strategy, Digital Marketing, or UX Design, specifically within a B2B Enterprise SaaS environment
,
• Deep understanding of user-centered design principles, wire framing, and prototyping tools (e.g., Figma, Adobe XD)
,
• Strong understanding of CMS platforms (AEM, Contentful, or Word Press), HTML/CSS, and how the 'web stack' integrates with Marketing Automation (Marketo) and CRM (Salesforce)
,
• Expert-level ability to interpret web analytics and translate data into actionable design or content changes
,
• Ability to bridge the gap between creative/brand teams and technical developers/IT
,
• Experience running agile web development cycles and managing complex, multi-stakeholder website migrations or redesigns
,
• (Desirable) Know what experiences will work for large B2B as well as small PLG motions

• The Director of Web Strategy and UX will be responsible for transforming our global web presence from a collection of pages into a high-performing, user-centric growth engine. You will own the information gateway to Palo Alto Networks
,
• You will sit at the intersection of brand storytelling, technical SEO, and conversion rate optimization. Your goal is to create a seamless, intuitive, and accessible digital experience that guides prospects through the buyer’s journey while maintaining enterprise-grade stability and brand consistency
,
• You will obsess about every word, every design, every image on the website as well as assure the architecture that powers it is state of the art
,
• Define and execute the long-term vision for the global corporate website, aligning digital experiences with overall business objectives and GTM strategies
,
• Own the end-to-end user journey, conducting user research, heat mapping, and usability testing to identify friction points and implement intuitive navigation and UI patterns
,
• Lead a rigorous A/B testing and experimentation framework to optimize high-value pages (Home, solutions, Demo) for lead generation and pipeline impact
,
• Own consolidation strategy for subdomains and PANW websites that do not currently live under .com
,
• Own complete website “clean up” strategy to deprecated pages with competing content, have low visit rates and/ or outdated; consolidate product and solutions
,
• Modernize the site’s structure to ensure content discoverability and a logical flow for various personas (from C-suite to technical practitioners)
,
• Implement dynamic content and 'segment-aware' experiences using our Mar Tech stack
,
• Stitch the website journey to the campaign strategy and optimize quality website traffic, interactions and conversions
,
• Establish web standards, components, and design systems that allow regional teams to scale while maintaining global brand integrity
,
• Collaborate with Content and SEO teams to ensure the site is technically sound, mobile-first, and optimized for organic growth, and configure content to dominant GEO referencing
,
• Monitor and improve core web vitals (load speeds, responsiveness) and system uptime, ensuring a premium experience regardless of geography
,
• Oversee relationships with external web development agencies, UX designers, and platform vendors (CMS, hosting, and analytics)
,
• Implement AI agents to drive user interaction and collect lead data seamlessly
,
• Define and monitor key website KPIs (conversion rates, bounce rates, time-on-site) and report insights to the executive leadership team
,
• Use Adobe Analytics or Google Analytics 4 to identify trends and pivot strategies based on real-time user behavior
,
• Develop a modular library of reusable components and UI patterns to ensure brand consistency and allow for rapid deployment
,
• Prioritize WCAG compliance (Web Content Accessibility Guidelines) to ensure the site is usable for everyone
,
• Design with a 'smallest-screen-first' mentality to ensure performance and legibility are never sacrificed on mobile devices