Technical Head of Brand

Technical Head of Brand

You'll own how Firecrawl shows up in the world - the positioning, the voice, the social presence, the launch copy, and everything in between. Right now, we're one of the fastest-growing developer tools on the internet. This role is about making sure the world knows it, understands it, and chooses us over everything else.

Salary Range: $160,000-$210,000/year (Range shown is for U.S.

-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living. You can explore how we calculate this here: https://(Use the "Apply for this Job" box below).)

Equity Range: Up to 0.1%

Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10)

Job Type: Full-Time

Experience: 4+ years owning brand at a developer-facing or technical product company

Visa: US Citizenship/Visa required

About Firecrawl

Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just over a year, we've hit 8 figures in ARR and 100k+ Git Hub stars by building the fastest way for developers to get clean, structured web data.

We're a small, fast-moving, technical team building essential infrastructure for the AI era. We ship fast and deep.

What You'll Do

• Own Firecrawl's brand positioning end-to-end - from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations
• Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience
• Grow and manage our presence on Twitter/X and Linked In - not just posting, but building a community and a point of view
• Run competitive analysis and translate it into messaging that differentiates us clearly - without marketing-speak
• Partner directly with founders and product to align brand with roadmap and GTM priorities
• Shape the content calendar and own the cadence of what goes out across every channel
• Think about discoverability beyond SEO - including how LLMs surface and recommend tools like ours

What We're Looking For

Someone who understands how developers think. Not just what they do - but how they evaluate tools, what they distrust, and what makes them share something with their team. You've built brand for a developer-facing product before and you have receipts.

A writer first. The best brand work here will be in words - short-form, sharp, opinionated. You write copy that sounds like a smart person talking, not a marketing team hedging.

Proven organic growth. You've moved the needle on search visibility and social reach for a technical product. You know what Eric Ahrefs-checks when he looks at your past companies - and yours holds up.

Comfortable working directly with founders. No brand committee. No approval chain. You'll sit close to the people making product decisions and be expected to have a strong point of view on how we talk about what we're building.

Thinks about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products - and you know how to write for that world.

Backgrounds that often do well: in-house brand at a developer tools or infra company, head of marketing at an early-stage API startup, founding marketer who owned everything from positioning to social.

What We're NOT Looking For

• Brand strategists who hand off execution to someone else
• People who measure success in impressions and engagement rate over organic growth and real developer mindshare
• Anyone who needs a brand playbook handed to them before they can start

A Note On Pace

We're a small team doing a lot. Roles here are loosely defined on purpose - you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world, let's talk.

Benefits & Perks

Available to all employees

Salary that makes sense - $160,000-$210,000/year (SF, U.S.

-based), based on impact, not tenure

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