Growth Marketer, Pipeline Development

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about - in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions.

We think it's the most interesting data asset on the planet, because it's the most culturally relevant.

We're looking for a Conversational Marketing Specialist to join our Growth Marketing team and own the 1:1 channels that turn high-intent accounts into qualified pipeline. This role sits at the intersection of marketing and sales development and is built for someone hungry to build the future of this discipline with AI. You'll design, launch, and optimize conversational campaigns across web chat, email, and SMS while partnering directly with sellers to move deals forward and ensure their book of business is covered in your campaigns.

You're equal parts campaign builder, copywriter, and automation architect - and you're already using AI to build automations and interesting marketing campaigns.

WHAT YOU'LL DO

• Design and manage multi-channel conversational campaigns - web chat (live + automated flows), 1:1 email, SMS, and targeted phone outreach - that generate and accelerate pipeline from qualified lead through qualified opportunity.

• Own the web chat channel end to end: build automated chat flows for the broader audience and manage a live chat experience visible only to high-value B2B visitors, routing conversations to sellers at the right moment.

• Send targeted 1:1 emails and outreach on behalf of sellers from Gong Engage, following up with leads and proactively mining the database for accounts to nurture, re-engage, and push to conversation.

• Partner with marketing ops to turn your best-performing campaigns into scalable automations - you design the workflow, write the copy, define the triggers and branching logic, and hand off a campaign-ready spec.

• Build and refine persona-specific messaging across Samba TV's key buyer segments - you'll learn multiple personas deeply and adapt tone, positioning, and value props for each.

• Manage and optimize Hub Spot and Salesforce workflows for lead tracking, nurture sequencing, and performance measurement - maintaining clean data and tight process as you scale.

• Comb the funnel for gaps: identify where leads stall, what data we are missing, or where messaging falls flat, where a new channel or tool could unlock conversion - then you'll build the fix.

• Track your numbers obsessively. Own MQL - SQL - opportunity - pipeline - revenue metrics and report on campaign performance weekly, iterating based on what the performance data tells you to do.

• Use AI tools - including Claude/Cowork, AI agents, and generative AI - as core infrastructure in your daily workflows: drafting outreach, personalizing at scale, building automations, researching accounts, analyzing campaign results.

YOU MIGHT BE A FIT IF YOU

• Have 2-5 years of experience in B2B demand gen, marketing campaigns, BDR/SDR, or conversational marketing - you understand the full funnel and can operate across it.

• Are fluent in Hub Spot and Salesforce, comfortable in tools like Gong Engage, 6sense, Drift/Qualified, and modern martech - and can learn new platforms fast.

• Have hands-on experience designing campaigns with automation logic: triggers, branching, enrollment criteria, suppression lists - you think in workflows, not just copy.

• Write sharp, on-brand 1:1 communications - emails, chat scripts, call talk tracks - that sound human, land with the right persona, and drive action.

• Understand ABM principles and can execute account-based plays that coordinate across channels and align with sales priorities.

• Have demonstrated experience interpreting marketing and sales data to steer outreach strategy, optimize campaigns, and report results to stakeholders.

• Are AI-native. You use Claude, Cowork, or comparable AI tools daily across your workflows - outreach drafting, lead research, campaign design, reporting, personalization. This is a requirement,…