Marketing Operations Manager

About Numeral

Numeral is transforming how taxes get done. Digital businesses are currently bogged down by a painful web of regulations across 47 states and 70+ countries. We're eliminating this burden so teams can focus on their core mission.

We're the largest and fastest-growing AI-native tax solution. Started in 2023, Numeral has raised over $57M from Benchmark, Mayfield, Y-Combinator, and many others. We now serve over 3,000 paying customers and have more than tripled our revenue every year in our history.

We're primarily hiring in our SF and NY offices, but do hire remotely in some cases.

Mission

Running an online business today means wearing a thousand hats, most of them not the reason founders started their company. Our mission is to eliminate the administrative and accounting burdens that distract businesses from doing what they love.

We've already helped thousands of businesses avoid the headache of building giant finance teams just to manage tax compliance. Tomorrow, we're scaling that impact even further: building the automation layer that lets internet businesses stay nimble, compliant, and future-proof.

About the Role

We are seeking a strategic, systems-minded Marketing Operations Manager to lead the infrastructure, technology, and operational engine that powers our marketing organization. This founding role will build our Marketing Operations function from the ground up and help architect the backbone for the next phase of Numeral's growth journey.

Reporting to the Head of Growth, this team member sits at the intersection of marketing strategy and technical execution, owning the marketing technology stack and ensuring every system, process, and data flow is instrumented, automated, and built to scale. In this hands-on role, you will develop strategy-aligned processes, manage marketing automation, and buy and build additional solutions - in order to deliver reliable data, trustworthy reporting, clean automation, and compliant processes across all products and the full spectrum of buyers.

If you're a Marketing Operations leader who thrives on building and you're looking for strategic impact, this is an opportunity you won't find anywhere else!

What you'll do

Marketing Technology & Systems Architecture

• Architect and maintain scalable marketing automation systems that support multi-segment buyer journeys from individual practitioners through enterprise accounts
• Continuously audit, debug, and optimize systems to ensure accuracy, scalability, and alignment with business goals; proactively identify technical debt and remediate it
• Contribute to the evolution of marketing technology by proposing and piloting new tools or workflow innovations
• Maintain system health and compliance, including workflow optimization, data hygiene, email deliverability, and consent management
• Manage data enrichment, identity resolution, and system integrations across marketing and sales platforms to ensure a consistent, accurate view of every contact and account
• Own marketing data architecture, campaign taxonomy, and documentation, and continually enhance lead scoring, routing, and lifecycle automation; your systems thinking will power efficient pipeline and revenue growth
• Work alongside Rev Ops to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality

Pipeline Architecture & Lead Management

• Analyze campaign and lead performance, conversion rates, and deliver actionable insights with clear recommendations for improvement
• Collaborate on lifecycle stage definitions, lead scoring models, routing logic, and SLAs to ensure marketing contribution to pipeline is measurable and optimized
• Iterate and improve lead structures and lead scoring, conversional signals, assist in automating assignment processes, and maintain data quality in "top of funnel" data capture
• Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates
• Oversee marketing-specific CRM requests, conversion signals, troubleshoot issues, and manage lead-to-opportunity workflows
• Own the architecture and performance of the inbound pipeline, including…