Principal Product Manager - Customer Identity Product
Listed on 2026-06-17
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IT/Tech
Product Designer, Product Engineer
Principal Product Manager – Customer Identity Product
Job :
Locations:
New York, NY;
Santa Monica, CA;
San Francisco, CA;
Seattle, WA
Business Unit:
Disney Entertainment and ESPN Product & Technology
Date Posted:
April 21, 2026
Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally.
We are storytellers, innovators, creators, builders, entertainers, and engineers. We work across the Walt Disney Company’s media portfolio to advance technology and consumer touchpoints that serve millions around the world.
Here are a few reasons we think you’ll love working here:
- Building the future of Disney’s media and experiences: Our technologists design and build the products and platforms that will power our media, advertising, and experience businesses for years to come.
- Reach, Scale & Impact: Disney’s technology and products serve as the gateway for fans’ connections with our brands and stories.
- Innovation: We develop groundbreaking products and techniques that shape industry norms and solve complex technical problems.
Commerce, Data & Identity provides core product management functions for areas crucial to Disney’s media businesses, including digital commerce, identity, growth, messaging, privacy, and more. It also manages data engineering, science, and products across Disney Entertainment & ESPN and interacts with other parts of the Walt Disney Company.
Product Management drives user experience, feature strategies, and concepts for Disney Entertainment & ESPN’s global portfolio of consumer‑facing streaming and digital products – including Disney+, Hulu, ESPN, Disney Experiences (e.g., Disney World), ABC, ABC News, Nat Geo, Marvel, and Star Wars.
Identity Product Customer Login Team– Role Overview
The Identity Product customer login team owns the front door to every Disney digital product and service worldwide, including customer registration, login, and verification journeys.
As a Principal Product Manager, you will lead and define the vision, strategy, and roadmap encompassing login, registration, account creation, identity verification, credential management, and the experimentation program that optimizes these experiences.
This role is accountable for leading with an experimentation mindset to deliver measurable improvements in customer login success while reducing friction and support costs at global scale.
As a principal‑level individual contributor and product leader, you will operate in a high‑ambiguity environment where technical, legal, business, and user‑experience considerations intersect.
You will set long‑term direction for a portfolio of authentication capabilities and UX journeys, influence cross‑functional executive stakeholders, and mentor product managers on the team—raising the bar for product artifacts, data‑driven decision making, and strategic thinking across the Identity organization.
You will leverage a robust AI toolset to continually reshape PM leadership and all aspects of the product management craft.
Responsibilities Vision, Strategy & Roadmap- Own vision and priorities for login, registration, and verification journeys across Disney.
- Drive the multi‑quarter roadmap.
- Turn market signals (passkeys, risk‑based authentication, etc.) into strategy.
- Tie authentication investments to conversion, support, and growth.
- Write briefs and requirements and leverage AI to create prototypes that set the Identity PM bar.
- Ship cross‑platform authentication end‑to‑end; align design, engineering, legal, privacy, security, data, and support.
- Run executive readouts for C‑level audiences.
- Own launch communications and stakeholder coordination across Disney+, Hulu, ESPN, and TWDC.
- Roll out globally—legal, regional, platform, and business constraints.
- Leverage the authentication experiment program for insights, refinement, and launch strategies.
- Define KPIs, OKRs, and dashboards.
- Recommend…
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