Director, Ad Operations & Technology

Play Station is a global leader in entertainment, offering the Play Station family of products and services including Play Station®5, Play Station®4, Play Station®VR, Play Station®Plus, and acclaimed Play Station software titles.

San Mateo, CA (hybrid)

We are seeking a Director of Ad Technology & Advertising Operations to lead the strategy and execution of our global advertising technology and operations ecosystem. This role will shape the future of our ad tech approach, driving the growth of programmatic and customer-focused monetization while building and scaling a high-performing global organization.

• Define and implement the global ad tech roadmap, including ad serving, programmatic monetization, audience targeting, measurement, and privacy-first data activation.
• Lead build vs. buy decisions, vendor selection, and platform integrations in partnership with Product and Engineering.
• Drive the evolution toward scalable, automated, and audience-based advertising solutions.

• Own global advertising operations, including campaign execution, trafficking, yield management, forecasting, and optimization.
• Establish scalable processes, tools, and performance standards to support growth across regions, formats, and demand sources.
• Partner with Sales and Commercial teams to drive business progress while maintaining operational excellence and advertiser performance.

• Partner with data and analytics teams to develop and activate audience strategies that are ethical, measurable, and future-proof.
• Enable advanced reporting, insights, and experimentation to inform monetization and product decisions.

• Build, lead, and scale a global organization of managers and individual contributors across the US, UK, and Japan.
• Set clear team charters, development paths, and performance expectations.
• Foster a collaborative, inclusive culture focused on accountability, innovation, and growth.

• Act as a senior partner to Product, Engineering, Sales, Legal, Privacy, and Finance collaborators.
• Represent the organization with key ad tech vendors, platform partners, and industry forums.

• 15+ years of experience in ad technology, ad operations, or digital monetization.
• Deep understanding of programmatic advertising, ad tech platforms, and yield optimization.
• Proven experience owning and evolving complex ad tech stacks.
• Experience leading global, distributed teams and managing managers.
• Strong critical thinking combined with hands‑on operational execution.
• Experience in gaming, entertainment, streaming, or premium digital platforms preferred.
• Familiarity with global data privacy and advertising regulations (e.g., GDPR, CCPA).

• Medical, dental, and vision coverage.
• Matching 401(k) contribution.
• Paid time off and wellness program.
• Employee discounts for Sony products.
• Potential eligibility for a bonus package.

The estimated base pay range for this role is $189,900—$284,900 USD.

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Play Station is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.