Product Manager, MarTech & Digital Systems

About the Role

We are looking for a highly strategic and technically fluent Product Manager, Mar Tech & Digital Systems to own the vision, roadmap, and execution of our marketing technology and digital experience stack. Sitting within the IT organization, you will serve as the primary liaison and strategic partner to our Marketing, Marketing Ops, and Sales Ops teams. You will treat our internal GTM and digital systems as a product, ensuring seamless data flow, scalable architecture, and high platform reliability—from top‑of‑funnel digital acquisition (SEO, web, trials) through to closed‑won sales.

As the landscape evolves, you will also lead the technical evaluation and integration of AI‑driven capabilities to maximize team efficiency and customer personalization.

• Digital & Mar Tech Product Vision: define and manage the overarching product roadmap for our digital marketing stack (CMS, eCommerce, trial flows) and core Mar Tech stack (e.g., Marketo, Salesforce). Prioritize the backlog based on business value and strategic OKRs.
• AI & Automation Strategy: evaluate, implement, and govern AI solutions across the GTM stack. This includes integrating predictive models (e.g., AI lead scoring), deploying generative AI for content and web workflows, and leveraging agentic AI to automate manual ops tasks.
• Digital Channel Enablement: architect and manage the underlying systems that power our digital marketing efforts. This includes owning the technical foundations for SEO, enterprise Content Management Systems (CMS), eCommerce platforms, and Product‑Led Growth (PLG) trial and expansion motions.
• System Architecture & Integrations: oversee the end‑to‑end flow of data across systems. Ensure integrations between our website, trial databases, eCommerce billing, and CRM are stable, scalable, and built to support rapid growth.
• Cross‑Functional Alignment: act as the strategic bridge between IT (Engineering, Data, Security) and Business Operations (Marketing, Marketing Ops, Sales Ops). Translate GTM strategies into scalable technical architectures.
• Project Delivery & Transformation: lead high‑impact, enterprise‑level system migrations, implementations, and feature enhancements. Ensure 100% on‑time delivery with rigorous testing and minimal business disruption.
• Data Quality & Governance: partner with IT Security and Data teams to establish robust data governance frameworks, specifically ensuring that new AI tools comply with internal security and data privacy regulations (GDPR, CCPA).

• 5+ years of experience in Product Management, Business Systems Analysis, or Mar Ops with a heavy emphasis on technology ownership.
• Deep understanding of B2B Go‑To‑Market life cycles, digital marketing channels (SEO, SEM, organic), and product‑led growth (PLG) or trial‑based acquisition models.
• Strong conceptual understanding of modern AI technologies (LLMs, RAG, predictive analytics) and how to practically apply and govern them within enterprise B2B marketing and sales environments.
• Strong working knowledge of enterprise Content Management Systems (e.g., Adobe Experience Manager), eCommerce platforms (e.g., Adobe Commerce/Magento), web analytics (Adobe Analytics, Google Analytics4), and personalization/A‑B testing engines (Adobe Target).
• Advanced proficiency with core GTM platforms and enterprise Marketing Automation systems, specifically within the Adobe Experience Cloud (Adobe Marketo Engage, Adobe Real‑TimeCDP), and deep knowledge of CRM architecture (Salesforce).
• Familiarity with integration platforms (iPaaS) and understanding of API capabilities, webhook structures, and relational data models.
• Proven experience working in an Agile/Scrum environment, utilizing tools like Jira or Asana to manage sprints and backlogs.
• Preferred: hands‑on experience implementing AI‑native GTM tools or platform‑specific AI features (Adobe Sensei, Salesforce Einstein); routing and orchestration tools (Lean Data, Openprise); intent data and ABM platforms (6sense, Demandbase); certifications in Product Management (CSPO), Salesforce, or Adobe enterprise platforms.

Lead the transformation of Marketing processes…