Director, Practice Development & Capabilities Enhancement

Job Description

This is an exciting time to join Visa’s North America Marketing Services Team, as we continue to rapidly scale and expand our capabilities to support client growth. The NA Marketing Services Team is transforming how we partner with clients to drive engagement through a strategic, proactive, solutions-led marketing approach.

The Director, Practice Development & Capabilities Enhancement will play a critical role in bridging strategy and execution by leading the commercialization of new Marketing Services solutions. This individual will be responsible for translating strategic priorities into scalable, market-ready offerings through structured ideation, rigorous business case development, and effective go-to-market activation.

This role requires strong analytical, strategic, and storytelling capabilities, as well as the ability to operate cross-functionally to bring new solutions to life and enable the broader organization to successfully sell and deliver them.

• Drive structured ideation and opportunity assessment for new Marketing Services offerings using client insights, market trends, and internal capabilities.
• Lead the commercialization of new Marketing Services solutions, including defining value propositions, target segments, and monetization approach.
• Develop robust business cases including market sizing, revenue potential, and ROI modeling.
• Translate concepts into scalable offerings including scope, delivery model, pricing, and success metrics.
• Build sales enablement materials such as pitch decks, playbooks, and training content.
• Partner with cross-functional teams (e.g., VCA) to operationalize new solutions.
• Support sell-in of solutions to clients and tailor messaging as needed.
• Define and track KPIs to measure success and optimize performance.
• Lead training and upskilling efforts across internal teams.
• Manage multiple initiatives aligned with Marketing Services priorities.
• Manage end-to-end development and commercialization workflows.
• Collaborate cross-functionally to develop and launch new solutions.
• Ensure alignment with internal governance and processes.
• Synthesize complex information into executive-ready materials.

Visa requires at least 3 days in office; expectations of these days will be confirmed by your Hiring Manager.

The estimated salary range for this position is $151,600 to $285,600 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.

Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Varies upon the needs of the department.

This position requires travel 5-10% of the time.

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.