CRM Marketing Business Product Manager

Work Arrangement

The position can be fully remote or hybrid (as per the requirements), but travel is currently not required.

• Collaborate with stakeholders across Marketing, Sales, and Digital Technology to define and document future‑state processes.
• Deliver clear, structured future‑state process documentation for technical and business audiences that aligns with business needs.
• Contribute to the development of business requirements for GTM transformation and CRM improvements.
• Support CRM implementation efforts, including requirements gathering, testing, and adoption.
• Help operationalize the buying group strategy within CRM and marketing systems to enable tracking, engagement, and reporting.
• Participate in sprint planning, product reviews, and retrospectives as a Marketing representative.
• Create and maintain functional features and user stories aligned to business goals.
• Prepare documentation, training materials, and perform gap analyses.
• Conduct UAT and troubleshoot lead/data alignment issues across platforms.
• Become a subject matter expert in systems like Microsoft Dynamics, Service Now, and other tools.
• Facilitate communication between global and regional cross‑functional teams.

• Proven track record of leading CRM implementation or transformation projects, including integration with marketing and sales systems.
• Experience designing and operationalizing buying group strategies, including sales and marketing processes to work and convert buying groups to opportunities.
• 8+ years of experience in CRM systems (Microsoft Dynamics preferred), marketing automation platforms, and 3rd party integrations;
  Adobe Experience Platform strongly preferred.
• 8+ years experience and proven results in defining Marketing (lead management strongly preferred) use cases, user stories, and business requirements.
• Strong background in documentation of complex business processes for technical and business audiences.
• Experience with database schema design, data cleansing/appending, and data exporting.
• Proficiency with Lucidchart, Miro, or similar tools.
• Strong understanding of Agile methodologies and OKRs.
• Exceptional problem‑solving and analytical skills.
• Excellent verbal and written communication and leadership abilities, including the ability to articulate complex technical information in a clear, concise manner.
• Ability to collaborate effectively with cross‑functional teams including IT, Marketing, and product teams.
• Excellent organizational skills and capacity to manage multiple priorities and tasks simultaneously, and communicate with all levels of management.
• Must‑have:
  Ability to define marketing use cases, user stories, and business requirements; previous background in documenting complex business processes for both technical and business audiences.
• Past experience in CRM systems, marketing automation platforms, and 3rd party integrations.
• Optional:
  Experience in designing and operating buying group strategies.

• Bachelor's Degree