Lifecycle Marketing Senior Specialist- San Francisco

About Plaud Inc.

Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note‑taking solutions, loved by over 1,500,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next‑generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.

Plaud Inc. is a Delaware‑incorporated, San Francisco‑based company pushing the boundary of human–AI intelligence through a hardware–software combination. With ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection.

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• Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years.
• Define the next‑gen paradigm for human‑AI interaction.
• Gain exposure to cutting‑edge AI for Pro tools and play a direct role in our global expansion.
• Work with passionate teammates who value innovation, collaboration, and customer success.
• Grow your career in a culture that champions continuous learning and fast career development.
• Market‑competitive compensation, global exposure, and a vibrant, creativity‑fueled work atmosphere.

• Own and execute lifecycle programs across onboarding, engagement, retention, and reactivation, building and optimizing automated journeys across email, push, and in‑app messaging.
• Design and iterate on lifecycle flows using behavioral segmentation and user signals, improving targeting, timing, and personalization to drive user engagement.
• Analyze lifecycle performance using campaign metrics, cohort trends, and experiment results, and translate insights into actionable improvements.
• Partner with product, data, and marketing teams to support product launches, feature adoption, and user education through lifecycle communications.
• Contribute to both B2C user lifecycle and B2B‑oriented use cases (e.g., professional usage, team adoption signals) through targeted lifecycle programs.

• 3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment.
• Hands‑on experience building and executing lifecycle campaigns across channels such as email, push notifications, and in‑app messaging, using platforms like Braze, Iterable, Customer.io, or similar.
• Strong understanding of segmentation, targeting, and basic lifecycle journey design, with the ability to translate user behavior into campaign logic.
• Analytical mindset with experience using A/B testing, campaign performance metrics, and basic data analysis to optimize lifecycle performance.
• Exposure to both B2C and B2B or product‑led environments, with an interest in how lifecycle programs can support both user engagement and product adoption.

• Meaningful Ownership An Employee Stock Ownership Plan (ESOP) that gives a real stake in Plaud’s long‑term success.
• High‑Impact Environment Work in a fast‑moving, product‑driven environment where your ideas directly shape the future of AI productivity.
• Competitive Compensation $105K‑$140K base salary+performance bonus+Equity.
• Comprehensive Health & Retirement Benefits Top‑tier medical, dental, and vision insurance for employees and dependents, supported by a generous employer subsidy, plus a 401(k) retirement plan with company matching for full‑time employees.
• Time Off & Workplace Benefits Unlimited PTO, plus 13 paid holidays, 12 weeks of fully paid parental leave for all parents, a hybrid work model with a minimum of three in‑office days per week, and access to high‑quality office snacks, drinks, and equipment.
• Cutting‑Edge AI Tools for Productivity Access to best‑in‑class AI tools, including Cursor, GPT models, Gemini, Claude, and other frontier AI systems to maximize engineering and execution efficiency.
• Best‑in‑Class Equipment Choice of top‑spec laptops, high‑performance workstation setups, and cutting‑edge Plaud devices for all new hires.
• Team & Culture Annual company offsites, team events, and a culture that values craftsmanship, ownership, and velocity.