Campaign Analyst: Data-Driven Ad Optimization & Growth

About the role

The primary role of the Campaign Analyst is to create and maintain ad campaigns with Appier proprietary product.

Responsibilities

• Execute and maintain ad campaigns in Appier proprietary products.
• Plan and manage multinational advertising campaigns, formulate localized advertising strategies.
• Analyze data and performance of campaigns, detailed optimization to reaching client’s KPI.
• Co-work with sales managers, account managers, product managers and on various optimization related projects.
• Adjust and improve the effectiveness of AI models. Improve overall performance of the system.
• Provide historical data and estimation of performance for the business development team. Assist the development of new customers.

About you

Who you are:

• Quick learner who loves to pick up new tools/software for reporting and analysis.
• Organized, detail oriented and highly focused.
• Cool under pressure and able to concentrate in the middle of any chaos.
• Creative problem solver, self-motivated and self-driven.
• Logical thinker with solid stat. background.
• A good team player – can work with sales team, account team and campaign team to strategize and optimize campaigns for performance.

What you need:

• 1+ years working experience. RTB/Programmatic buying experience a plus.
• Passion for online advertising and/or game-changing technology.
• Eagerness to work in a start-up team environment that will be rapidly changing.
• You can use Excel and you’re not afraid of Pivot Tables.
• Flexibility to occasionally work at odd hours when necessary (from home).
• This role needs to work on weekend shift.
• Minimum BA/BS University degree or related experience.
• Business level fluency in English (TOEIC 750+, GEPT High-Intermediate level, TOEFL 90+, IELTS 6.5+).
• Exposure to online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, social media is a plus.