SEO​/GEO & Content Manager

As our SEO/GEO Content Manager
, you’ll own and execute our organic growth engine at a pivotal moment in search. Traditional SEO, Generative Engine Optimization (GEO), and AI‑driven search are converging — and we intend to be at the front of that curve.

• Own technical SEO end‑to‑end — audit, prioritize, and resolve issues using Ahrefs, Screaming Frog, Google Search Console, log file analysis, and custom tooling.
• Lead our Generative Engine Optimization (GEO)/AI Search strategy — optimize content, structured data, and entity signals so we surface and get cited in ChatGPT, Perplexity, Google AI Overviews, Claude, and other LLM‑powered search experiences.
• Design and run a continuous program of SEO and GEO experiments — form hypotheses, instrument tracking, analyze results rigorously, and scale what works.
• Build dashboards and analytical frameworks that connect organic activity to business outcomes — indexing, rankings, CTR, AI citation share, conversions, and revenue.
• Implement on‑page SEO — internal linking, schema markup, meta/title optimization, canonicalization, and content structure tuned for both classic search and LLM retrieval.
• Identify and fix indexation problems, crawl issues, broken links, redirect chains, Core Web Vitals regressions, and JavaScript rendering issues.
• Write clear, detailed product requirements and dev tickets; partner with engineering and design to ship SEO/GEO improvements without friction.
• Use AI tools and AI‑enabled workflows aggressively to scale audits, content production, keyword/entity research, and competitive analysis — and continuously find new ways to do more with leverage.
• Stay deeply current on Google algorithm updates, LLM retrieval/citation behaviors, and emerging GEO best practices — translate findings into internal playbooks and become the in‑house authority.
• Distribute and repurpose content across owned and rented placements (Blog, You Tube, Reddit, Linked In, etc.) where it drives measurable organic value.
• Hybrid role – in‑office expectation of 2 days per week in our Larkspur, CA office.

• Is deeply analytical — fluent in GA4, Google Search Console, and spreadsheets; comfortable working with messy data; SQL or Python a strong plus.
• Is an excellent writer—can write both briefs and complete articles and content pieces.
• Has strong technical aptitude — understands how the web works, can read HTML/CSS/JS, reason about rendering and crawlability, and write specs developers respect.
• Brings a relentless can‑do attitude — owns problems end‑to‑end, doesn’t wait to be told, ships, and follows up on impact.
• Has a high learning rate — a diligent student of SEO and GEO algorithms; reads patents, studies SERPs, runs tests, and synthesizes findings into clear, repeatable playbooks.
• Is eager to learn AI tools and AI‑enabled scaling techniques — already experimenting with them, and excited to push much further.
• Has 3–5 years of experience in SEO, growth, analytics, or organic marketing roles.
• Has a Bachelor’s or Master’s degree in an analytical field of study.
• Has strong drive to grow — ambitious about becoming a subject‑matter industry leader in SEO and GEO.
• Is a strong communicator — clear, structured, and adaptable across solo work and cross‑functional collaboration.
• Knows how to optimize content that performs for both humans and search/LLM systems, and understands the nuances of platform‑native formats.

• Have shipped GEO / AI‑search experiments and can show measurable lift in AI citations or referral traffic.
• Are an expert user of AI tools, agents, and AI‑orchestrated workflows.
• Have experience with log file analysis, custom SEO scripting, or building internal SEO tooling.
• Have a public body of work — a blog, talks, open‑source tools, or case studies.

• Health & Wellness:
  Medical, dental, vision, and life insurance benefits 1st of the month following hire.
• Short‑term and long‑term disability.
• Employee assistance program.
• Reimbursement for a personal health and wellness membership.
• Generous parental leave.
• 401(k) available upon hire.
• 11 paid holidays.
• Flexible time off.
• Matching donations for approved charitable organizations.
• Group volunteer…