Marketing Metadata & Taxonomist

VARITE is looking for qualified Marketing Metadata & Taxonomist in San Francisco, CA.

WHAT THE CLIENT DOES?
An American computer software company that offers a wide range of programs from web design tools, photo manipulation and vector creation, through video/audio editing, mobile app development, print layout and animation software.

WHAT WE DO?
Established in the Year 2000, VARITE is an award-winning minority business enterprise providing global consulting & staffing services to Fortune 1000 companies and government agencies. With 850+ global consultants, VARITE is committed to delivering excellence to its customers by leveraging its global experience and expertise in providing comprehensive scientific, engineering, technical, and non-technical staff augmentation and talent acquisition services.

Job Title:
Marketing Metadata & Taxonomist
Location:
San Francisco, CA (Hybrid)
Contract Duration: 12 months (Possible extension)
Pay Rate Range: $65.00 - $71.83/hr. on W2
Work Authorization:
Only USC or GC

HERE'S WHAT YOU’LL DO:
The Opportunity:

• We are looking for a Marketing Metadata and Taxonomist to program manage, build and maintain a metadata and taxonomy governance model for ****'s Global Marketing Organization (GMO).
• This role is pivotal in crafting a scalable, efficient, and data-driven governance model, ensuring that underlying data supports ****'s marketing objectives and operations.
• You will lead and support critical initiatives to improve how GMO collaborates, integrates technology, and brings to bear data across 100+ user groups.
• Help us improve how people, data, workflows, and technology interact in marketing!

• You will report to the Marketing Strategy & Operations Senior Manager that leads the Implementation of the Marketing System of Record and Global Marketing Metadata and Taxonomy
• Define and implement GMO's governance structures and metadata strategies that drive operational efficiency.
• Lead the development, implementation, and maintenance of a GMO-wide metadata strategy that integrates seamlessly into the broader marketing operating model, ensuring structured, consistent, and accessible marketing data.
• Partner with marketers, IT, consulting and leaders to implement and optimize our taxonomy for our content supply chain and marketing system or record to ensure alignment with marketing workflows, governance frameworks, and business objectives.
• Partner to establish and maintain a strategic roadmap for how we structure our marketing operations, incorporating data governance, taxonomy, workflow standardization, and integration across various functions.
• Work together with marketing, IT, data teams, and product collaborators to align marketing technology systems with business needs, ensuring detailed data flow and interoperability.
• Establish clear data governance processes to maintain integrity, accuracy, and consistency across all marketing platforms and tools.
• Advocate for data-driven decision-making by ensuring teams have access to structured, high-quality data that improves marketing performance and efficiency.
• Help establish methodologies and strategy for reporting on the key business metrics and using the stat to transform into actionable insights.
• Improve the operating model by evaluating meaningful measurements, recognizing gaps, and making adjustments to address changing marketing requirements.
• You will build and maintain a taxonomy documentation library, run taxonomy governance working sessions with stakeholders and audit existing metadata for consistency and gaps in order to align teams across the organization.

• Demonstrated ability leading operational frameworks for large, sophisticated organizations, with expertise in marketing technology, data governance, or business process design.
• Proven track record of leading large-scale change initiatives, ensuring adoption and alignment across enterprise-level marketing teams.
• Experience implementing and optimizing large-scale cross-functional projects with hands-on involvement in structuring and governing data within those ecosystems.
• Strong critical thinking and problem-solving skills, with the ability to develop and…