Head of Analytics or Director​/VP of Analytics

Head Of Analytics Or Director/Vp Of Analytics

This candidate leads the analytics department and oversees the activities of the junior departments and personnel. In this role, the Head of Analytics ensures that the business in its various departments understands its own health, finds growth levers, and identifies opportunities for optimization. The Head of Analytics leads the business through all efforts that drive business performance and potential by using the existent and new data sources and techniques.

He/she leads the data analytics department in the development of a departmental culture, policies, and strategy. The role will involve the Head of Analytics getting his or her hands dirty and solving hard analytical problems for the business, taking a seat at the table alongside Engineering, Product, and Marketing, often representing both Analytics and Product Operations.

1) Build the team

Determine what roles are most needed for the business

Attract and source candidates

Select candidates who will be the best fit for the company's needs and culture

Close candidates, often against competitive offers

2) Manage the team

Ensure a bright, enthusiastic and capable team is aligned to and deployed against projects with the highest business impact

Help analysts and business intelligence engineers achieve their career goals. Make sure that team members understand how to have an impact and make sure they are aware of that impact when they've made it. Explain complicated stats or data technology concepts.

3) Guide the work (and do some of it yourself as well!) across a wide area of responsibilities

Marketing

Paid acquisition optimization, including LTV predictions, attribution models

Television, radio and other point in time attribution

Billboards and possibly other geo-lift attribution

Brand awareness/affinity metrics

Tracking across different products, properties and platforms

Ops

Operational metrics for customer support (ticket times, agent productivity, etc.)

Operational metrics for queue/back office tasks

Understanding how service speed and quality affect business metrics

Product

Continuing to dig deeper into the drivers for performance

User segmentation

Best practices for AB testing, consistent analysis of results and cataloguing of what we learn

Making sure that we have a really solid understanding of and control over our core financial engine

4) Drive technology requirements and investments that make analytics a strategic weapon for the company

Business intelligence tooling

ETL infrastructure

Client-side tracking instrumentation

Unified view of customer data across tools and services used by the business

5) Interface with other groups

Leadership to be sure that decisions are informed and analysis is in service of company goals

User research to understand the emotions and motivations behind user behavior

FP&A to make sure that the entire company is aligned on goals and how to drive towards them

Data engineering to be sure that analytics has access to data and tools needed

Data science to be sure that work isn't being duplicated and everyone understands our business in the same way

Other things

Leadership/Supervisory/Support Role:
The Head of Analytics is first and foremost a leader within the department overseeing all activities of the data analytics and data warehousing departments. He leads initiatives relating to the optimization of existing departmental policies and leads initiatives that relate to individual department optimization leading to performance improvement across the business.

The Head of Analytics drives performance of analytics solutions to impact overall business results while keeping costs in check and ensuring the department remains within the planned budget. The Head of Analytics is also responsible for setting the departmental vision and culture and championing for the use of data in making key business decisions. The Head of Analytics is in charge of driving the day-to-day analytical approaches and exploring solutions to particular problems.

He is also tasked with the management and long-term prioritization of the business's overall analytical needs and opportunities.

The Head of Analytics additionally defines the business questions that need be answered and defines appropriate analytics models in addition to identifying and readying relevant data sources for analysis. In his leadership capacity, the Head of Analytics takes initiative in developing a training programs meant for improving the departmental heads' understanding of the use of data, which improves decision-making across the business.

In this capacity, the Head of Analytics will also play a mentorship role to key data analytics and warehousing personnel, constantly honing their professional skills, and preparing them for the occupation of his position in future.

Strategy:
The Head of Analytics plays a leading strategic role where he leads the data analytics and data warehousing departments in strategy development with regard to the collection, manipulation, and…