Senior Marketing Project Manager, Direct Mail

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the frontier. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way.

Join us to invest in yourself, your career, and the financial world.

The role:

SoFi is seeking a highly motivated, strategic, and detail-oriented Direct Mail Project Manager who thrives in a fast-paced, data-driven environment. This role is responsible for driving the operational execution of SoFi's Direct Mail program by partnering closely with Marketing Data Science Marketing Data Science with precision and efficiency.

This is not a traditional project management role. Success requires someone who understands campaign strategy, can independently translate business discussions into actionable execution plans, exercises sound judgment in a fast-moving environment, and proactively identifies opportunities to improve how we operate as the Direct Mail program continues to scale.

The ideal candidate is equally comfortable managing cross-functional initiatives, optimizing operational processes, leveraging AI-enabled workflows, and maintaining exceptional attention to detail across every stage of campaign execution.

What you’ll do:

This role owns four core areas of responsibility:

• Own end-to-end project management for monthly Direct Mail campaigns, serving as the primary project manager for all campaign-related data operations and ensuring schedules, mail matrix, milestones, dependencies, and deliverables are executed on time.
• Partner closely Marketing Data Science to build campaign execution schedules that align with business priorities, targeting strategies, and production timelines.
• Create, manage, and continuously refine project plans and JIRA tickets throughout the campaign lifecycle, ensuring work is accurately scoped, prioritized, quality checked, and completed before handoff.
• Lead cross-functional execution by translating business discussions into real-time updates to project plans, JIRA tickets, timelines, and stakeholder priorities, ensuring teams remain aligned as campaign requirements evolve.
• Drive cross-functional accountability by coordinating approvals, tracking deliverables, identifying risks, and ensuring teams remain aligned throughout campaign execution.

• Continuously evaluate campaign operations to identify risks, process gaps, and opportunities to improve efficiency, scalability, and execution quality.
• Partner with Marketing Data Science and external vendors to optimize workflows, scheduling and campaign execution as program complexity grows.
• Develop, document, and maintain SOPs, DACIs, and other operational documentation to standardize and support direct mail execution.
• Help evolve the Direct Mail operating model by implementing scalable solutions, managing Agency of Record assignments, and driving operational consistency across campaign work streams.
• Champion operational innovation by continuously evaluating and adopting new technologies, AI capabilities, and automation solutions that simplify processes, reduce manual effort, and enable the Direct Mail program to scale efficiently while maintaining executional excellence.

• Leverage campaign and operational data insights to identify trends, resolve process gaps, and partner with Marketing Data Science to continuously improve campaign processes and operational accuracy.
• Own the creation, maintenance, and quality control of campaign planning documentation, reporting, and large-scale mail matrices, ensuring data integrity, accuracy, and readiness for campaign execution.
• Provide internal stakeholders and external…