Digital Optimization Specialist

At Leaf Home, we are powered by people on a single mission to make home ownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient of Top Workplaces recognition.

From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and Vet Connect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

• We Win – Being driven every day to win is who we are
• People Powered – Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and more
• Family Feel with Enterprise-Level Resources – You are important to us, and we’ve built a culture you’ll love
• Support – Inclusion, sustainability, and reliability surround everything we do
• Personal Growth – Dedicated to providing resources and encouragement for employee growth
• Mobility – Locations throughout the U.S. and Canada, with continued expansion

The Digital Optimization Analyst is responsible for driving website experimentation and optimization initiatives across the organization’s emerging business lines. This role partners closely with Marketing, UX, Engineering, and Analytics to identify opportunities, execute A/B tests, analyze customer behavior, and deliver measurable improvements in digital conversion, lead generation, and customer experience.

• Develop, prioritize, and maintain a roadmap of conversion rate optimization initiatives, including A/B and multivariate testing opportunities aligned with business objectives.
• Execute website experiments from planning through implementation, partnering with UX, Engineering, Marketing, and Analytics teams to ensure successful delivery.
• Analyze website performance, customer behavior, funnel metrics, and experiment results to identify optimization opportunities and recommend future testing strategies.
• · Communicate experimentation results, key insights, and recommendations to business stakeholders through regular reporting and presentations, while contributing to a scalable experimentation framework.

• Bachelor’s degree or a combination of education, training, and experience.
• 2 to 3 years of experience in Product Management, Conversion Rate Optimization (CRO), Business Analysis, User Experience (UX), Data Analytics, or a related discipline.
• Strong analytical and problem-solving skills with experience using SQL, Microsoft Excel/Google Sheets, Tableau (or similar business intelligence tools), and behavioral analytics platforms to analyze data and drive optimization decisions.
• Working knowledge of Word Press content management systems and basic proficiency with Figma or similar design collaboration tools.
• Excellent written, verbal, and presentation communication skills with the ability to effectively communicate insights and recommendations to cross-functional stakeholders.
• Demonstrated ability to manage multiple priorities in a fast-paced environment while maintaining strong attention to detail and delivering measurable business results.
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

• Experience managing website experimentation or digital optimization programs.
• Experience with A/B testing platforms such as Optimizely, VWO, Adobe Target, or similar tools.
• Familiarity with Google Analytics (GA4) and digital performance measurement.
• Experience supporting lead generation or performance marketing initiatives and understanding of statistical significance and experimentation best practices.

• Occasional overnight travel is required (1-10%).

• Additional non-standard hours may be required (exempt).
• Occasional evening or weekend work may be required to support website releases, testing schedules, or…