Director, USDC Application Product

Consumer Usdc Initiatives Lead

Circle (NYSE: CRCL) is one of the world's leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle's platform includes the world's largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet.

Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation.

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values:
High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.

The Role

Lead Circle's consumer-facing USDC initiatives end to end — owning both the product experience and the growth engine behind it. You will define what it feels like for everyday users to hold, move, and use USDC, and you will drive the acquisition, activation, retention, and monetization strategy that scales the consumer base. This role sits at the intersection of consumer product craft and growth, and leads a team responsible for delivering both.

What You'll Work On

• Own the product vision, strategy, and roadmap for Circle's consumer-facing USDC experiences across web and mobile
• Define the end-to-end user experience — onboarding, funding, holding, sending, spending, and earning — with a bar for craft comparable to leading consumer apps
• Build and execute the acquisition and growth strategy: define the funnel, growth model, and channel mix that scale new-user acquisition and reduce CAC
• Own activation, engagement, retention, and monetization, using lifecycle and habit-forming loops to grow DAU/MAU and LTV
• Stand up a rigorous experimentation practice — A/B testing, funnel analysis, and growth metrics instrumentation — to drive continuous, data-driven improvement
• Build and lead a team spanning core consumer product and growth, setting priorities and coaching PMs
• Partner with Marketing and Data Science on attribution, referral/viral mechanics, and paid/organic channel optimization
• Partner with Compliance and Risk to ensure a fast, compliant consumer onboarding and money-movement experience
• Define the North Star metric and supporting KPIs, and report progress to executive leadership

What You'll Bring To Circle

• Extensive consumer product leadership experience at scale, including building and leading teams, at companies known for consumer product and growth craft
• Demonstrated ownership of both product experience and growth outcomes — a track record of moving acquisition, activation, retention, and monetization metrics
• Deep fluency in growth methodology: funnel design, experimentation/A/B testing, lifecycle marketing, and growth modeling
• Strong product taste and a high bar for consumer UX, paired with the analytical rigor to back decisions with data
• Track record of setting strategy and driving execution from concept through measurable, large-scale user growth
• Ability to lead through influence across Design, Engineering, Marketing, Data, and Compliance
• Clear, concise communication with the ability to align stakeholders around vision and trade-offs

Preferred Requirements

• Experience in fintech, payments, wallets, or consumer finance products
• Familiarity with crypto, stable coins, or digital assets, or the ability to make complex financial products feel simple to mainstream users
• Experience scaling a consumer product from early traction to mass adoption
• Exposure to AI-driven personalization, experimentation, or growth automation

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various…