Design Lead Manager, Instagram Business

We’re looking for a design leader to shape the next chapter of Instagram Business — a team focused on Instagram's business and revenue products. This is a rare hybrid role where you’ll both lead a design team and personally drive some of the most ambiguous, high-impact work in the organization. Success in this role will be measured by the incremental revenue you unlock through smarter, more integrated and high-quality craft feed and ad experiences.

Design Lead Manager, Instagram Business Responsibilities:

Manage and grow a small design team, ensuring that the team delivers against its goals

Drive innovation by inventing new, ad formats and evolving the feed surface to make ads feel more native and delightful

Tackle ambiguity head-on — from concept to execution — bringing clarity and creativity to uncharted problem spaces

Provide execution oversight across team projects, ensuring quality, timelines, and alignment with business goals

Minimum Qualifications:

6+ years of experience in Product Design2+ years of design leadership experience6+ years of experience working collaboratively with product, engineering, design, content, and user research teams

Experience in building and shipping applications or software across a variety of platforms

Experience leading product direction and strategic thinking with the experience of developing product goals, identifying opportunities, and making decisions based on the impact to people and the company

Experience representing work to a broader product team and other leaders, clearly and succinctly communicating the goals and conceptsA portfolio that demonstrates relevant work, an understanding of best practices in product design and a track record of shipping high-quality products

Preferred Qualifications:

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Experience with business-to-consumer marketplaces1 year with direct reports under your guidance

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience designing on mobile for large-scale consumer apps Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at $170,000/year to $236,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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