Growth Analyst, Social Marketing

The Opportunity

Join Adobe as a Growth Data Scientist, Social Marketing, and be part of a world‑class team that thrives on innovation and collaboration! This is an outstanding chance to create a significant impact by using your data science expertise to drive growth in social and influencer marketing. You will be at the forefront of analyzing performance, crafting experiments, and translating insights into actionable strategies that guide our social and influencer channels.

• Assess performance across organic social, influencer partnerships, and paid social to find opportunities for improvement.
• Support experiment development (e.g., creative, audience, influencer selection) and evaluate results.
• Define and evolve optimizable metrics (e.g., engagement rate, cost efficiency) to guide day‑to‑day decisions.
• Set quarterly targets, monitor weekly performance, and deliver actionable insights to channel owners and marketing collaborators.
• Translate data into actionable recommendations for content, messaging, and creator strategy.
• Build scorecards and visualization tools to enable ongoing performance tracking and faster iteration.
• Collaborate closely with Organic Social, Influencer, and Paid Social teams to coordinate priorities and insights.

• 5+ years in applied data science, analytics, or growth‑focused roles with experience in social or digital marketing.
• Strong bias toward action, translating data into changes that improve content and campaign performance.
• Experience with social marketing metrics (e.g., reach, engagement, conversion) and basic attribution concepts.
• Structured problem solver who can break down questions and deliver practical recommendations.
• Ability to translate analysis into clear mentorship for non‑technical partners (e.g., content creators, marketers).
• Strong collaboration skills; comfortable partnering closely with channel owners and marketing teams.

• Experience working with social media platforms, influencer campaigns, or paid social analytics.
• Familiarity with analyzing content performance or unstructured data (e.g., captions, comments) with emerging AI capabilities.
• Exposure to experimentation (A/B testing) and basic measurement concepts (Incrementality, Attribution, etc.).

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry‑leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and Gen Studio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other…