Senior Data Scientist, Marketing

Our Mission

You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked.

We’re here to give power to the patient.

For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace topower access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more.

Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from seeking to getting. We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking.

Fixing healthcare starts with fixing access to it. And we're still just getting started.

We are seeking a Senior Data Scientist to join Zocdoc's Marketing Science team. The team partners across our Marketing organization, including Patient, Provider, and Brand Marketing, to measure, optimize, and scale marketing efforts.

In this role, you'll independently own complex analytical work streams, develop data-driven insights that inform channel strategy, campaign optimization, lifecycle engagement, and brand effectiveness, and work closely with Marketing, Product, Finance, and Engineering partners to ensure measurement rigor and actionable outcomes. This is a senior individual contributor role with significant influence and deep partnership with Marketing and Product leadership.

You don't need prior marketing experience to be successful in this role. We're looking for a strong analytical thinker who is excited to apply rigorous quantitative methods to questions about growth, engagement, effectiveness, and customer behavior — and interested in developing deeper expertise in marketing science.

• Attribution, Incrementality & Experimentation:
  Design and analyze marketing attribution studies, incrementality tests, and rigorous experiments — including geo tests, lift studies, and A/B tests — to quantify the true impact of Zocdoc's marketing investments and translate results into clear business recommendations.
• Brand & Marketing Performance:
  Analyze and synthesize performance across paid, owned, and brand channels and across patient and provider audiences. Identify trends, quantify impact, and recommend optimizations. Build and evolve brand measurement frameworks, such as brand lift studies, media mix modeling, and awareness tracking, to connect marketing investments to downstream business outcomes.
• Lifecycle & Engagement Analytics:
  Evaluate engagement, activation, rebooking, and long-term retention across customer and provider audiences and CRM touchpoints, including email, push, and SMS. Identify opportunities to improve the overall marketplace experience and business outcomes.
• Performance Data Assets:
  
  Collaborate with Analytics Engineering and Data Engineering to build and operationalize core marketing performance data assets and dashboards, enabling reliable self-serve reporting and consistent performance monitoring across channels and audiences.
• Executive Storytelling:
  Create clear, compelling presentations, dashboards, and recommendations that influence strategic decisions at the leadership level.

• Have 5+ years of experience in data science, analytics, marketing science, marketing analytics, growth analytics, product analytics, business analytics, or a similar quantitative role.
• Have deep expertise in SQL and strong proficiency in Python or R.
• Have strong experience with experimentation design, causal inference,…