Lead-to-Sale Salesforce Solution Architect

Salesforce is a foundational platform powering Avalara's revenue engine, customer experience, and operational workflows across Sales, Service, Marketing, and Quote-to-Cash. As Avalara scales our product portfolio, expands into new markets, and embeds AI across customer and operational systems, the complexity and criticality of the Salesforce ecosystem continues to grow.

The Principal Salesforce Platform Architect defines and governs the enterprise architecture strategy for Salesforce, ensuring the platform operates as a scalable, reasonable system rather than a collection of independent implementations. You will establish the roadmap, standards, and design patterns that guide all Salesforce development and integration across the enterprise.

By aligning Salesforce architecture to outcomes and enterprise priorities, you will ensure the platform supports predictable revenue operations, high-quality customer experiences, and efficient, AI-enabled execution at scale.

You will report to Sr. Director, Software Engineering.

• Ensures Salesforce supports scalable revenue growth and pipeline predictability
• Reduces operational friction across Lead-to-Sale, Q2C, and Customer Experience workflows
• Enables faster delivery through reusable architecture patterns

• Improves consistency and quality of customer interactions across Sales and Service
• Enables better data integrity and CX360 visibility
• Supports faster onboarding, support resolution, and expansion experiences

• Establishes a governed Salesforce architecture across domains
• Reduces duplication, customization sprawl, and technical debt
• Aligns Salesforce with enterprise data, integration, and AI strategies

• Define and maintain the enterprise Salesforce architecture strategy and roadmap
• Establish platform guardrails, design principles, and capability models
• Ensure Salesforce architecture aligns with Lead-to-Sale, Q2C, and Customer Experience strategies
• Partner with Enterprise Architects to align platform strategy with business capability roadmaps

• Define and enforce standards for:
  • Data models
  • Object design
  • Integration patterns
  • Security and access controls
  • Environment and release management
• Establish reusable design patterns to reduce custom development and improve scalability
• Lead architecture reviews for Salesforce-related initiatives

• Guide Solution Architects and delivery teams in applying Salesforce architecture standards
• Ensure consistency of system design across delivery pods
• Translate architecture runway into actionable guidance for development teams
• Reduce rework by ensuring design alignment early in delivery cycles

• Define integration patterns between Salesforce and:
  • Billing and finance systems
  • Product and usage platforms
  • Customer Data Platform (CDP)
  • Support and CX systems
• Ensure Salesforce participates as a governed component of the enterprise data architecture
• Align Salesforce data models with Customer
  360 / CX360 strategies

• Define how AI capabilities (Einstein, external AI platforms, CDP-driven signals) are embedded into Salesforce workflows
• Enable AI-driven use cases such as:
  • Lead and opportunity scoring
  • Sales prioritization
  • Case routing and support automation
  • Customer insight and recommendations
• Ensure AI implementations are explainable, governed, and aligned to enterprise standards

• Identify and eliminate redundant functionality across Salesforce and adjacent tools
• Reduce customization complexity and improve maintainability
• Drive consolidation of overlapping capabilities into scalable platform solutions

• Serve as the enterprise authority for Salesforce architecture
• Partner with:
  • Marketing, Sales, Rev Ops
  • Finance and Q2C teams
  • Customer Experience and Support
  • Data & AI platform teams
• Raise architecture maturity across delivery teams and stakeholders
• Participate in enterprise architecture governance forums

• Salesforce architecture strategy and roadmap formally adopted across domains
• Reduction in redundant customizations and overlapping platform capabilities
• Measurable improvement in platform stability, scalability, and delivery consistency
• Clear and reusable…