Sr. Workplace Events Manager, AMER Lead

Crawford Group () is seeking a Sr. Workplace Events Manager, AMER Lead to join our embedded event team supporting a global enterprise technology client. This role requires living in the Bay Area with the ability to come into the SF Office as business is needed. As a Crawford Group employee, you will be embedded with our client, serving as the AMER regional lead and team lead backup for the global Workplace Events program.

This role is accountable for AMER regional event delivery and team coordination, while providing continuity and escalation support for the global program. You will manage a team of event professionals across the Americas, deliver workplace events end-to-end—including tours, office gatherings, and innovation events—and ensure follow-the-sun coverage in partnership with the global Team Lead based in Sydney.

We are looking for a hands‑on event leader with strengths in event execution, team coordination, and cross‑timezone collaboration. This is a hybrid hands‑on delivery and leadership role. The ideal candidate will come up to speed quickly and build strong trust with client stakeholders and the Crawford team.

We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers. Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization's needs.

• Serve as the AMER regional lead, accountable for event delivery across the Americas
• Provide backup leadership and escalation support when the global Team Lead (Sydney) is offline or unavailable
• Ensure follow‑the‑sun coverage and seamless handoffs between AMER and APAC/EMEA time zones
• Support strategic planning, workflow intake, prioritization, and resource allocation for AMER events
• Ensure consistent quality and brand standards across AMER event delivery
• Contribute to Monthly Program Reviews and Quarterly Business Reviews
• Support business continuity plans and incident response protocols
• Manage, mentor, and coordinate AMER‑based event professionals, including dedicated and flex resources
• Coordinate with the global Team Lead (Sydney) for cross‑time‑zone coverage, continuity, and escalation support
• Assign AMER events based on capacity, expertise, and regional alignment; balance workload across concurrent programs
• Conduct regular team check‑ins, performance management, and professional development planning
• Support hiring and onboarding of new AMER team members in partnership with the Team Lead and Sr. Account Director
• Lead training and development of AMER event staff on client brand, culture, processes, and event technology
• Foster cross‑training and knowledge sharing to ensure business continuity

Client Relationship & Strategy

• Serve as a key contact for AMER‑based client stakeholders, building trusted relationships at all levels
• Provide strategic oversight of the AMER event portfolio across in‑person, hybrid, and virtual formats
• Contribute to events strategy and roadmap aligned with client priorities and objectives
• Drive event strategy and creative ideation, bringing industry relevance and knowledge
• Coordinate planning meetings with client Workplace teams across AMER
• Support QBRs, monthly check‑ins, and reporting on budget adherence, SLAs, and KPIs

Program Governance & Operations

• Accountable for AMER program metrics, budgets, SLAs, KPIs, and quality standards
• Support workflow/ticketing systems for event requests, approvals, and tracking
• Identify gaps in processes and develop efficiencies
• Ensure all events and vendor activities comply with client legal, privacy, and security requirements
• Maintain and update event documentation, SOPs, playbooks, and knowledge base

Event Delivery (Hands‑On)

• Drive events production schedules and production meetings with cross‑organizational teams
• Actively manage VIP‑level employee‑facing events and liaise between internal partners and…