General Manager

General Manager – The Yard Strength Training San Francisco & Mill Valley | Leadership Role | Growth Opportunity

The Yard is redefining the modern strength training gym through private, reservable training spaces that eliminate overcrowding and maximize training efficiency. With rapid growth across the Bay Area, we are seeking a General Manager to lead studio operations, staff performance, and member experience across our locations.

This is a hands‑on leadership role for someone who thrives in operations, team leadership, and customer experience within an active fitness environment.

We are looking for an operator, culture builder, and problem solver — not just a manager.

• Own day‑to‑day studio performance and operational standards
• Maintain a clean, organized, and premium training environment
• Solve operational challenges quickly and proactively
• Coordinate maintenance and facility logistics
• Recruit, onboard, and develop high‑performing studio staff
• Manage schedules, accountability, and service standards
• Foster a professional, welcoming, and high‑performance culture

• Serve as the senior on‑site leader for member needs and escalations
• Ensure smooth onboarding and trainer‑client matchmaking
• Drive retention through exceptional member experience

• Manage reservations and scheduling in Mindbody
• Improve operational systems and studio workflows
• Ensure efficient class and session transitions

• Serve as substitute group instructor when coverage is unavailable
• Personal training or group coaching certification required for this responsibility

• Takes ownership rather than waiting for direction
• Enjoys building teams and improving systems
• Is comfortable making decisions in fast‑moving environments
• Loves fitness, training culture, and client‑facing leadership
• Wants to grow with an expanding brand

• 3+ years experience in fitness, hospitality, operations, or client service leadership
• Experience managing teams and operations preferred
• Comfortable in sales and service environments
• Tech‑savvy; experience with Mindbody or booking software preferred
• Passion for strength training and wellness
• PT or group fitness certification preferred
• Former collegiate athletes or military personnel encouraged to apply

• Competitive salary based on experience
• Performance‑based growth opportunities
• Complimentary membership and training access
• Leadership growth as company expands to additional locations

Founded in 2021, The Yard was built to eliminate overcrowded gyms and provide members and trainers guaranteed access to training equipment. Our reservation‑based training model allows members to train efficiently without waiting for equipment — creating a superior gym experience. We believe this model represents the future of strength training, and we are expanding to meet growing demand.