Director of Membership

The San Francisco Museum of Modern Art is one of the largest museums of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. We cannot imagine life without art; it inspires and connects us every day. Now more than ever, these connections matter and are aligned with our values
.

Inclusive
:
We strive to be a museum of many voices in dialogue.

Passionate
:
We believe working with art is more than a job or trusteeship - it's a way of life.

Brave
:
We are committed to approaching our work with courage and a sense of adventure, always ready to explore new perspectives.

Empathic
:
We aim to act like a person, not an institution.

SFMOMA is a place for the infinitely curious to explore, support, and experience the art of our time. We believe that modern and contemporary art can influence the way we think, view the world, and embrace the many voices and perspectives around us. We aspire to foster an environment that elicits joy, nurtures a sense of belonging and purpose—where difference is seen as a strength, and every one is appreciated for their whole self.

Schedule
:
Full Time, 35 hours/week, at least three days working onsite

Reporting to the Head of External Affairs, the Director of Membership leads the strategy for member acquisition and renewal to ensure the continued growth of SFMOMA's community of 42,000+ households. By managing the "top of the funnel" marketing efforts and data-driven engagement strategies to meet an annual revenue goal of $5 million+, this role serves as the bridge between brand messaging and revenue generation.

Successrequiresa human-centered approach: creating awareness and engagement strategies that connect with art lovers by providing value propositions that meet themwhere they are. The Director of Membership works in closesynergywiththe

Visitor Experiencedepartmentto ensure that strategic campaign goals are seamlessly executed through onsite member operations, ensuring membershipremainsa primary driver of the museum's success.

• Recommends and achieves annual revenue goals exceeding $5 million through proactive and ambitious acquisition, retention, and reactivation strategies.
• Oversees the execution of all direct response fundraising, gift membership campaigns, and acquisition efforts across all owned channels.
• Leads the research and revamp of membership structures, benefits, and pricing, using analytics to achieve program growth.
• Develops and manages a seven-figure expense budget, prioritizing high-ROI campaign activities.

• Leads the strategy for member content that is relevant and accessible, including the SFMOMA member magazine, member calendar, newsletters, and business communications as well as in-person experiences, such as exhibition member previews and other members-only events.
• Partners with Marketing and Communications teams to embed membership "calls to action" within broader museum advertising and social media.
• Ensures that all member-facing content reflects the SFMOMA brand identity and mission.

• Collaborates closely with the Director of Visitor Experience to ensure that campaign promises are fulfilled through high-quality onsite engagement and service.
• Provides the Visitor Experience team with the necessary messaging and promotional tools to successfully convert visitors to members onsite.
• Partners with the Chief Technology Officer (CTO) and CRM teams to ensure campaign data is accurately captured and acknowledged within the Tessitura database.

• Collaborates with Philanthropy leadership to identify and cultivate members for directed movement into higher levels of institutional giving.
• Develops stewardship strategies for members in the $120–$2,499 range to increase multi-year retention and lifetime value.

• Hires and supervises the Membership Department staff including the Membership Manager and Membership Acquisition Specialist, providing effective direction and mentorship, as well as managing relevant outside agencies as needed.

• This role requires a…