Experience Director

Salary Range: $150,000-$160,000k plus $4k annual bonus for top performance. With top performance, you are also eligible to become a shareholder in our company and earn equity.

Benefits: FREE employee-only medical coverage, a 4% employer 401(k) match, and FREE short-term disability. Other incredible benefits HERE.

Location: San Francisco, CA. Exact location details will be shared as soon as they become available!

Work Hours: Monday–Friday, with a schedule that flexes to support early morning or evening tenant events as needed

Reports to: Client Operations Manager

You will lead a high-performing team to transform a premier San Francisco office building into a dynamic workplace hub. You will oversee the launch and evolution of premier amenity spaces; seamlessly blending programming, operations, and strategic partnerships into one cohesive, hospitality-driven ecosystem. Your leadership will cultivate a vibrant, thriving community that delivers measurable value to tenants, ownership, and Playbook alike.

You are responsible for the overall success and strategic alignment of a brand-new, world-class amenity program. You will collaborate closely with ownership to meet financial and asset goals, partner with the Food & Beverage operator to elevate the building's culinary culture, and champion initiatives that drive leasing and tenant retention. Over the next 12–18 months, you will grow and lead a team of five Playbook professionals across meetings & events, wellness, and marketing.

Your focus will be on strategic leadership, high-level relationship building, and maintaining a luxury, five-star experience across all building amenities.

• Inception-to-Launch Ownership: Drive the operational activation of the site from the ground up, successfully launching a brand-new, world-class amenity program. You will navigate the ambiguity of a new environment with high autonomy , building standard operating procedures (SOPs), and strategically hiring, onboarding, and scaling the team.
• Team Leadership &
  
  Collaboration:
  
  Lead and manage the on-site team while establishing clear operating standards and accountability across all roles and services. Build a high-performing, hospitality-driven operating model that delivers a cohesive and consistent building experience.
• Stakeholder Integration: Act as the cross-functional leader responsible for integrating F&B operators, key partners, and retail tenants into the amenity program. Align sales, operations, marketing, and tenant programming to deliver a unified, well-executed experience.
• Asset Strategy Execution + Tenant
  
  Experience:
  
  Own and execute the building’s asset and experience strategy, leveraging amenities, programming, and services to drive leasing velocity, tenant retention, and measurable return on investment. Lead the tenant onboarding experience to ensure full integration across all spaces and services.
• Relationship Building & Reporting: Build trusted, long-term relationships with ownership, property management, leasing, and tenants. Proactively gather feedback, translate insights into tailored recommendations, and deliver clear reporting that demonstrates impact and value.

• 5+ years of management experience in hospitality, workplace experience, amenity operations, event programming, or community-led environments, with exposure to commercial real estate strongly preferred.
• Demonstrated experience leading high-performing teams.
• Experience fully owning and managing budgets, and interpreting financial performance to inform operational and strategic decisions.
• Proven experience creating and presenting operational and financial reporting that summarizes key metrics, trends, and business impact.
• Proficient in corporate…