Regional Director

We are seeking an experienced, hands-on multi-unit operator to lead our grocery operations in the Bay Area. Someone who brings a genuine passion for food and grocery retail, with an eye for freshness, quality, and visual appeal that translates directly into sales. This important role reports directly to the CEO and requires a high level of trust and the ability to drive impact.

The ideal candidate is a business builder at heart - someone who is never satisfied with the status quo, consistently identifies opportunities for improvement, and possesses the credibility and communication skills to inspire their teams.

In this position, you will be the steward of the guest experience, the champion of your team, and the representative of our commitment to exceptional food and community. Your responsibilities will include achieving financial results for all Bay Area retail locations by meeting sales targets, ensuring profitability, and managing payroll and expenses. You will oversee all store managers within the stores.

You will take full ownership of the P&L and daily performance of multiple store locations across the Bay Area. Your role will serve as a vital link between our company's strategic vision and the daily operatio ns on the sales floor. A genuine passion for organic, natural, and locally sourced food is essential, as well as the ability to share that passion with both guests and team members.

We're looking for someone who nourishes their team the same way we nourish our community: with intention, humility, and a commitment to helping everyone around them thrive.

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Drive consistent execution of standards across all Bay Area locations - from in-stock levels and shrinkage to cleanliness, safety, and the customer experience
• Identify operational gaps and implement solutions swiftly; move from insight to action without waiting to be asked
• Develop and maintain store-level operating rhythms, ensuring teams are supported and aligned on priorities every week
• Serve as the escalation point for complex operational issues and resolve them decisively

• Own revenue, gross margin, labor, and controllable expense performance across Bay Area stores
• Analyze financial and operational KPIs to surface trends, prioritize improvements, and hold teams accountable to results
• Partner with the CEO to set goals, track progress, and course-correct when needed
• Identify and pursue growth opportunities - in traffic, basket size, shrink reduction, and labor productivity
• Lead, develop, and inspire a team of store managers and their teams across the region, including mentoring, coaching, and conducting performance evaluations to encourage a high-performance work culture
• Build a culture of accountability, ownership, and continuous improvement at every level of the organization
• Get genuine buy-in rather than compliance - communicate the why behind decisions and motivate your teams to execute with care and urgency
• Partner with Training & Development Manager to identify future leaders and actively develop them
• Partner with HR on hiring, performance management, and engagement
• Work alongside store leadership teams in store to cultivate a teamwork mentality and operational perspective
• Communicate directly and transparently; comfortable delivering hard feedback and receiving it
• Move with urgency but not impulsivity; balance speed of execution with sound judgment
• Oversee Category Management and support emerging brands that are not available anywhere else
• Visit assigned stores on a daily, weekly, or rotating schedule

• Act as the CEO's eyes, ears,…