Director, Digital Creative Strategy & Execution

Current Employees of Lending Club:
Please apply via your internal Workday Account

Lending Club is looking for a creative strategy leader to drive new and repeat customer acquisition through paid digital channels. As a Director of Digital Creative Strategy, you will play a critical role in growing and scaling digital marketing channel(s) as a crucial acquisition channel for multiple product lines. You’ll bring a strong testing mindset with expertise in performance marketing and channel specific creative strategy and play a critical role in shaping the strategy for our paid digital channels.

You have an analytic mindset and will partner with channel leads to monitor and quickly iterate, test and optimize a large volume of creative variants based on test results. The ideal candidate will have a passion for fintech and is highly comfortable leading various stages of the creative process including strategy development, test roadmap planning, AI tools and platforms testing and scaling, creative development and execution.

• Define the creative strategy and partner closely with channel team to execute paid search, paid social and display strategy to drive growth for Lending Club across business lines and market segments
• Build and own strategic relationships with performance marketing vendors and creative agencies. Provide creative direction to internal and external creative development teams to ensure creative assets are on strategy, brand and schedule.
• Stay updated on and implement a creative AI strategy, identify new tools and platforms, test and scale creative and content development with an eye towards leveraging AI tools to accelerate creative asset velocity and lower creative costs
• Design and implement an aggressive creative testing roadmap across the touch points, including content, creative, cadence to continually optimize channel performance and increase conversions
• Continuously monitor creative test results, gather actionable insights, identify what is resonating, iterate based on learnings in collaboration with channel partners and leadership, while ensuring alignment with company priorities
• Develop and deliver creatives for new channels (e.g. connected TV, Native ads, influencer strategy) to engage with prospects and bring volume into the sales funnel
• Monitor and stay up to date on competitive creative activity, identify trends and test into new messaging proof points and maintain a channel learnings library
• Build out and manage agency partner roster across channels

• 10+ years of marketing experience in performance marketing and creative strategy in digital channels
• Bachelor's degree in a related field; or a related field
• A blend of creative thinking and data driven decision making with the ability to convert creative learnings into insight driven campaigns that drive acquisitions
• Deep knowledge of creative best practices across online ad platforms like Google Ads, Meta, etc.
• Excellent creative judgement, communication skills and ability to interface effectively with internal and external stakeholders in a matrixed org structure, including channel, legal and compliance, analytics and product marketing
• Strong project management skills with the ability to develop and deliver high volume of creative assets across multiple platforms
• You have proficiency with Figma

San Francisco

The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. Lending Club offers relocation, based on actual job level.

Primarily PT

While the position will primarily work local hours, Lending Club is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.

As needed travel to Lending Club offices and/or other locations, as needed.

The target base salary range for this…