Field Marketing Manager, Partners
Listed on 2026-02-18
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Marketing / Advertising / PR
Digital Marketing, Event Manager / Planner
About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the roleWe are looking for a high-energy, results-driven Field Marketing Manager to own and scale our partner marketing events strategy across North America. In this role, you will be the driving force behind co-marketed events with strategic partners, building joint pipelines and accelerating revenue through in-person and virtual experiences.
This is a role for a self-starter who thrives in a fast-paced environment, can operate independently with minimal oversight, and has a proven track record of partnering with channel, technology, and alliance partners to build and execute impactful field events. You will be responsible for the full event lifecycle — from strategy and partner alignment through execution and pipeline attribution.
ResponsibilitiesPartner Event Strategy & Execution
- Own the end-to-end strategy, planning, and execution of partner-driven field events (co-hosted dinners, round tables, workshops, conferences, roadshows) across NAMER
- Build and manage a regional partner events calendar in coordination with the partnerships and sales teams
- Identify, recruit, and collaborate with strategic partners (technology, channel, SI, ISV) on co-marketing event opportunities that generate joint pipeline
- Negotiate partner sponsorship commitments, co-funding arrangements, and event deliverables
Pipeline Generation & Accountability
- Drive measurable pipeline and revenue impact from every partner event — own pipeline targets tied to partner field marketing programs
- Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and post-event follow-up
- Partner with sales, BDR, and partnerships teams to build targeted invite lists and ensure strong attendance from high-value accounts
- Track and report on event ROI, pipeline sourced/influenced, and partner engagement metrics
Cross-Functional Collaboration
- Serve as the primary marketing liaison to the partner marketing team, ensuring alignment on joint GTM priorities and co-marketing plans
- Coordinate with demand generation, content, and brand teams to create compelling event collateral and partner-facing materials
- Work closely with regional sales leadership to align events with territory plans and priority accounts
Operational Excellence
- Manage event budgets with a bias toward efficiency and measurable outcomes
- Maintain event project plans, timelines, vendor relationships, and logistics with high attention to detail
- Build scalable, repeatable playbooks for partner event programs that can be replicated across regions
- 7+ years of field marketing, event marketing, or partner marketing experience in B2B tech (SaaS preferred)
- Demonstrated experience building and executing co-marketing events with technology, channel, or alliance partners
- Proven track record of driving pipeline through field events — you think in terms of pipeline, not just attendance
- Highly self-directed and execution-oriented — you move fast, take ownership, and don’t wait to be told what to do
- Strong project management skills with the ability to juggle multiple events and partners simultaneously
- Experience working cross-functionally with sales, partnerships, and demand generation teams
- Excellent communication skills — equally effective building relationships with external partners and internal stakeholders
- Comfortable with event and marketing tech stack (Salesforce, Hub Spot/Marketo, Splash/Eventbrite, 6sense, or similar)
- Based in San Francisco or New York City with willingness to travel regionally (up to 30–40%)
- Experience working with cloud/technology ecosystem partners (AWS, Azure, GCP, Snowflake, Databricks, etc.)
- Familiarity with partner co-selling motions and channel marketing programs
- Experience at a high-growth startup or scale-up where speed and resourcefulness…
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