Event Marketing Manager

Company Description

Gather provides market research solutions designed to deliver insights and content quickly, typically within 5-7 days. The platform is ideal for a variety of purposes, including creating thought leadership content, tracking brand health, optimizing content for search engines, testing messaging and positioning, and gathering competitive intelligence. With versatile offerings, Gather enables businesses to make informed decisions and stay ahead in their industries.

We're looking for a hands‑on field marketing professional who can own our in‑person presence from strategy through execution. This isn't a role for someone who needs constant direction - we need someone who sees what needs to happen and makes it happen.

• Event Strategy & Execution
  :
  Identify, evaluate, and execute on conferences, trade shows, and industry events that drive pipeline. You'll manage everything from booth design to follow‑up.
• Field Marketing Programs
  :
  Create and run regional campaigns, executive dinners, round tables, and customer events that generate qualified opportunities for our sales team.
• Demand Generation Support
  :
  Work closely with our sales and marketing teams to ensure events feed our pipeline goals. You'll own the $1M ARR contribution from field activities.
• Vendor & Budget Management
  :
  Negotiate with venues, manage vendors, track budgets, and ensure we're getting ROI on every dollar spent.
• Cross‑functional Collaboration
  :
  Partner with sales on target account engagement, with marketing on content/collateral, and with customer success on user events.

• Events consistently generate qualified pipeline that converts
• Seamless execution that makes BeHeard look professional and polished
• Clear metrics showing ROI on every event and program
• Sales team actively requests your involvement in target accounts

• 3-5+ years in field marketing, events, or demand gen roles (B2B SaaS strongly preferred)
• Track record of independently running events from concept to post‑event analysis
• Comfortable with the full stack: strategy, logistics, creative, vendors, budgets, metrics
• Bias toward action - you figure things out rather than waiting for answers
• Strong project management skills and attention to detail
• Willingness to travel 30-40% (conferences, client sites, regional events)
• Experience with marketing automation and CRM tools (we use Salesforce, Apollo)

• Experience in customer experience, feedback, or communication platforms
• Existing relationships with relevant industry conferences
• Background in ABM or account-based field marketing
• Graphic design or basic creative skills

• Early stage startup where you can build the field marketing function from the ground up (and potential to help build other parts of marketing function too)
• Direct impact on company growth and revenue
• Small, focused team where your work directly moves the needle
• Competitive salary, equity, and benefits

San Francisco