Vice President Head of SMB Marketing

Vice President Head of SMB Marketing page is loaded## Vice President Head of SMB Marketing locations:
San Francisco, CA:
Atlanta, GA:
Minneapolis, MN:
Denver, COtime type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
February 24, 2026 (6 days left to apply) job requisition :
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive.
We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology.

As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.## ##
** Job Description
** The Head of SMB Marketing will serve as the strategic bridge between the market, our customers, and internal teams—leading the development and execution of integrated product marketing and campaign strategies for Elavon Business Solutions. This leader will drive go to market efforts across priority verticals, accelerate pipeline and revenue performance for  and Direct Sales, and partner closely with Channel & Partner Marketing to support sell through and portfolio growth.

The role spans product marketing, acquisition marketing, retention programs, lifecycle strategy, and cross functional alignment to advance our SMB growth priorities.
** Key Responsibilities
**** Act as the strategic link between SMB customer needs, market insights, product, and go‑to‑market teams
*** Lead a team responsible for SMB product marketing and campaign strategy to drive adoption, pipeline, and revenue growth.
* Translate SMB buyer behavior, competitive dynamics, and vertical‑specific needs into actionable marketing and product recommendations.
** Market, Customer & Competitive Insights
*** Lead ongoing market research, competitive analysis, and SMB voice‑of‑customer programs to identify segment needs, opportunities, and friction points.
* Build and maintain SMB buyer personas, pain‑point maps, and vertical‑specific use‑case frameworks.
* Use insights to shape product strategy, marketing narratives, demand planning, and vertical expansion priorities.
** Product Positioning, Messaging & Value Proposition
*** Develop differentiated positioning and messaging for Elavon Business Solutions across priority SMB verticals (e.g., retail, restaurants, healthcare services, professional services).
* Own messaging frameworks for sales, marketing, partners, and executives—ensuring consistency across , digital campaigns, events, and sales assets.
* Shape the product story across the full funnel, including acquisition, onboarding, activation, and retention.
** Go‑to‑Market Leadership for SMB Product Launches & Enhancements
*** Own SMB go‑to‑market planning for new product launches and enhancements, including segment definition, value prop refinement, readiness criteria, pricing/packaging influence, and commercialization strategy.
* Build launch and scale‑up plans that support both  digital channels and Direct Sales teams.
** Campaign Strategy, Demand Generation & Acquisition Growth
*** Create and lead SMB‑focused acquisition strategies that drive qualified traffic, high‑quality lead capture, and conversion across channels (paid media, SEO, website pathways, email, content, and partner channels).
* Collaborate with Digital Marketing, Analytics, and Sales Operations to define funnel KPIs, improve conversion…